Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Sorry about the title line. I was trying to think of something snazzy to draw readers in. I ended up giving up.
I've personally taken photos of tens of thousands of cars. In 110 degree heat and -10 degree weather on Christmas Eve, (Yes Christmas Eve. I'm not sure if anyone else has noticed yet but some car dealers can be demanding), Those three cars had to be shot and couldn't wait. So being the nice little vendor that I am I put on my long johns and drove the 30 miles, one way, to the dealership to shoot three cars on Christmas Eve.
The point is I know cars, I know photography and I know Dealers and I think this product is going to change the way we think about vehicle photography.
It's not a new concept just a newly "automated" concept. The diamondbackdrop is created when vehicle photos are uploaded into our back-end tool or Data and Photo Management and Distribution Software. The vehicle is automatically cut from the rest of the photograph and superimposed on the backdrop of the dealers choice. This is not a derivative of "blue-screen" technology that we see with the weatherman on the news every night. This is something completely different! It looks natural. There isn't that weird line around the car where you can tell it's been edited. It looks real.
Now, with Diamondbackdrop there are no more concerns about finding a suitable staging area to shoot vehicle photos. There are no more concerns with "background noise" such as other vehicles, neighboring dealerships, dumpsters, fast food restaurants or declining physical condition or advanced age of your building.
In fact, think of the time a dealership will save, that shoots their own photos in house, now that they don't have to drive each and every car in their inventory around to a suitable staging area. the cars can be shot right in line with the rest of the cars or on a front pad, or in back next to the body shop, or right in front of a dumpster and magically placed on a beach, in the desert, in front of a beautiful photo of your sparkling clean dealership etc. with no clutter. WOW!
The dealerships photographer will certainly save time and, as we all know, time is money! Plus think of the image you can present to online shoppers/buyers. First impressions are everything. With 80% plus of car buyers looking on line first don't you think it's important to present an attractive, online first impression? Of course it is.
Well, I would really like to hear honest feedback. I think the product is revolutionary and will change the way dealers handle their photos whether they are doing it in house or "subbing" photography out to a guy like me. I certainly would be happy to charge several dollars less per car if I didn't have to pull the cars around to some obscure staging area or into a wash bay converted into a photo booth. (One client bought a building three blocks away from the dealership for the sole purpose of using it as a photo booth and thought the price per car would stay the same. That's another blog post).
Thanks for reading and I look forward to hearing your thoughts.
By the way, while I'm at it. Will everyone that shoots vehicle photos please start following at least these two simple rules?
1. Please never turn the camera perpendicular or sideways to take a shot. Leave the camera the way it is. (If you don't know why please don't ask, just don't ever do it).
2. Also, Stop standing so darn close to the cars. Back up at least 15 to 20 feet away. If you're bound by a little photo booth quit using the booth. Being too close distorts the images and causes a barrel effect or a fisheye effect. The vehicle ends up looking round, bulbous and completely distorted.
Just venting a little!