Ok, here it goes, this is where I try to get some value out of ADM for my employer... Lately I have been on the soap box within ADP trying to get development resources to build an automated software system that would respond to any lead with a VIN or Stock Number associated by sending an email back to the consumer with the price quote based on the rules and parameters set up in the tool, or maybe even the DMS. Anyways, here are my questions... Because i do believe that slogging through multiple leads, doing the same process to send back a proper price quote, and some alternative vehicles is mind numbing and should be streamlined with software! This would free us all up to spend more time on the phone with customers and would prevent late responses when we are tied up on the showroom with customers.
So here are the questions i need answered from people who have done the job of responding to internet Leads:
• Would you be interested in automating lead response emails with a detailed price quote?
• If yes, what level of detail should be included in the quote?
o Local taxes and fees?
o Down payment
o Estimated payments, based on credit score tiers
• How accurate does the quote need to be?
o DMS calculated?
o Estimated using local taxes, fees and APR?
• What level of interaction would you want to offer your consumer with the quote?
o Customize down payment
o Customize price with trade in
o Select APR \ Credit score
o Offer similar alternative vehicles that are in stock, say 2, 3 or 4 units?