Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Q Marketing Group, Inc. and QR Systems, Inc. today announced the successful launch of their new QaR Mail™ product.
In February 2013, Steve Humphries CEO of Q Marketing Group and Jason Prado CEO of QR Systems Worldwide announced that the product development for QaR Mail™ had been completed, merging marketing and technology. Prado, who developed the concept nearly 18 months ago made the announcement today saying “the response rates of QaR Mail™ are simply amazing. Our initial results show a 10.4% scan rate, which is 4% higher that previous research indicated”.
The QaR Mail™ product transforms traditional direct mail into a digital product, allowing consumers to interact with a dealer through the direct mail. Via a Smartphone or a tablet consumers are immediately engaged in the dealer promotion through a custom micro-site.
Humphries added “it’s all about data capture with QaR Mail ™. By creating a user- friendly consumer experience, we are able to capture a potential customers data real-time in our Dealer Dashboard. That data is then pushed real-time to the dealer CRM. Not only can consumers engage in the dealer promotion, but they can also pre-qualify for credit, schedule a test drive and get a trade value of their current vehicle. For customers that don’t use a smart phone, we offer SMS Text and Promotional URL’s that will also capture data”.
For more details on how QaR Mail™ can work for your dealership, call Q Marketing Group at 972-588-1815.