Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

I'm hoping to get some of your opinions and experience selling accessories.

My company does a lot of market research in the automotive aftermarket and we're always a little surprised to see how few vehicles leave a dealership without any accessories installed. Of consumers who purchase accessories for a newly-purchased new or used vehicle, the largest group now do it in the first three weeks of owning the vehicle. Yet, depending on the type of accessory, only 5% to 10% of these accessory sales come through a dealer.

On the low (inexpensive) end, accessories like custom floor mats are purchased by consumers mostly through chain stores, mail order/Internet retailers, and specialty stores. On the high end, accessories like tonneau covers and bed liners tend to be purchased through specialty retailers or franchises that perform installation. But with so many consumers doing this shortly after purchasing a vehicle it seems like there is an opportunity to capture more of these sales at the dealership and roll it into the financing.

So, those of you in the trenches, please give me your feedback. What are your experiences selling accessories, either good or bad? Have you had any success selling accessories? Do you see any interest in accessories from vehicle buyers or are they just looking at the sticker price of the vehicle? Has anyone partnered with a specialty retailer or installer to display non-OEM accessories on the show floor? Do your customers have warranty concerns?

Thanks in advance for your comments.


Jon Hedges

Tags: &, Company, Hedges, SEMA, accessories, automotive, market, research, statistics, vehicle

Views: 51

Reply to This

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0