Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Engage: Make Your Online Home a Place for Conversation

Written by

Ping-O-Matic is all about getting your latest content out into the world and driving more traffic to your blog. And if you have a blog, chances are you want to be part of a larger community. You don’t just want to create and share your stuff — you want to connect with people who share your interests and passions in a meaningful way.

Publishing a post is just one step in blogging — getting people to engage with you is another. How do you start a conversation?

Here are some tips:

  • End with a prompt. At the end of a post, encourage comments by asking a specific question or two, which is a better way of generating feedback than more general “Leave a comment” or “What do you think?” prompts. Your blog isn’t just a monologue — you want to open up the discussion to others.
  • Reply to comments. Your job doesn’t end when you hit publish. When readers leave comments, keep the conversation going with a thoughtful reply.
  • But don’t reply to every comment. If you receive many comments and reply to each with a generic one-liner (“Thanks!”), your comment thread won’t be interesting. Feel free to reply to first-time visitors to welcome them to your site, but in general, reply only if you have something substantial to add to the existing conversation.
  • Moderate with care. It’s best not to encourage or allow nasty and abusive comments. They intimidate new readers, derail conversations, and distract you from good blogging. It’s your online home — don’t be afraid to give polite warnings to visitors who aren’t appropriate.
  • Post commenting guidelines. If you find yourself doing a lot of policing, one way to be transparent about the type of comments you will and will not permit is to post simple guidelines. This can help you attract the kind of commenters you want, and deter unwanted behavior.
  • Return the visit. Developing friendships with your readers is one of the best parts of blogging. If you have loyal commenters, make sure you visit and engage on their blogs, too. If they like what you post, chances are you’ll be into their stuff as well.

Tags: Engage, Online Home, Ping-O-Matic, Place for Conversation, blogging, engagement, interaction

Views: 41

Reply to This

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service