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Digital radio advertising is a wide open marketing opportunity for car dealers. Digital radio has wonderful targeting capabilities that are far better than traditional radio.
For example, the geo-targeting is based on the home zip-code that was used when the consumer signed up.
This is perfect for dealers who are trying to reach consumers in commuter markets. The dealer can reach their local consumers regardless if they travel an hour to work each day.
The good news is that OEM's are realizing the Pandora radio advertising is effective to increase brand awareness. More and more manufacturers are approving Pandora for Co-Op funding.
For example, BMW will CO-OP 50% of Pandora advertising as long as the ads are compliant. This is great news for dealers who are looking to INCREASE incremental car sales and service revenue.
As an authorized Pandora agency, PCG is helping dealers create compelling advertising strategies that include first to market ideas. That includes Pandora scripting, production of audio and video ads, landing page designs, and Pandora analytics tracking.
Pandora audio ads can be 15 seconds or 30 seconds long. The video ad strategy is very exciting and new at Pandora as well.
To get a customized proposal for your market, call Michael Lizza at 732.450.8200. We will get a customized proposal based on the counties that you want to target.