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Speed is really important for car dealer websites. It affects both the user experience and your position in the search results (which is highly affected by user experience as well, so it’s either a virtuous or a vicious cycle, depending on your SEO efforts).
Have your software provider heard of the recent Google PageSpeed update? Check your points here and if you're far from 90 or even 80, proceed to the article below. It gives answers to three "whats":