I am new to this board - and very excited about the opportunity to bounce ideas off of other people in a similar position.
I've been very resistant to online chats with customers - because I feel like its an uphill battle to get contact information from the customer.
That said, we have decided to experiment with a chat feature at cars.com -- for used cars only.
Three days into the experiment - I am doing terribly. I haven't done a good job of getting any kind of contact information for followup.
Does anyone have some suggestions or best practices for how to get contact information via online chat about new cars?
Thank you for your help,