I love the evolution of desking deals. When I started in the business thirteen years ago, at the local Ford store, my first and only training session prior to stepping on the floor consisted of this:
"The only thing you need to know is how to greet an up with a firm handshake and good eye contact... Let's practice this a few times before you go out on the lot and learn the inventory..."
The store was a huge success, selling a ton of cars with great grosses and a never ending supply of spiff money on Saturday mornings. When we went up to the desk with our customer information cards the desk manager grabbed a blank piece of paper and started drawing "The Four Square". It was that simple...
Since those days, it has evolved from green screen print outs to amazing crms and desking tools that track not only the average penciled gross, but tracks trade evals and so much more.
Technology is an amazing thing and allows us to connect with consumers and become so much more efficient. What has been your favorite desking tool, software, or process?