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I have been using over a dozen RSS feeds and Widgets to embed rich media and provide daily updated content to several Ford dealership web sites using multiple Ford OEM supplied online resources. One of those resources is the VERY interesting Ford Digital Snippets web site at: and the massive amount of high resolutions photos available at:

My question to other ADM members is this:

Is Ford and Lincoln Mercury the only car companies actively providing web site articles, news, image and rich media content feeds to dealers for use in any web site or Web 2.0 site they want to use them on?

Can any ADM members provide links to other car company data and media content feeds? If so, put the links into your comments so we can all check them out... In the current market, I believe OEM's can help a lot of us by providing the daily updated information and media feeds that could keep our web sites fresh and interesting without ISM's having to use up valuable hours importing and uploading content each day, week or month... For some people, years!

Here's a copy and pasted list of vehicle news and info data feeds available at Ford Digital Snippets:
Social Media Press Releases
Ford Fiesta
Ford Flex
Ford Focus
Ford Mustang
Ford Trucks
2008 Year in Review
Ford Quality
Ford Safety
Ford Technology
Ford and the Environment
Ford on TV & Film
The Ford Plan

Tags: OEM Provided, RSS Data Feeds, Rich Media Content, Widgets, dealer web sites, gadgets, web 2.0

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Thank you for all the data feeds... This is exactly what I wanted to provide to ADM members, a resource for content feeds that can be inserted into dealer websites for as many brands as possible. The beauty is that when using these valuable content and information feeds, the dealer's site is constantly updated without a bunch of time and effort on the part of an ISM or Internet Director. Your contributions towards this cause are very appreciated!
FROM: RSS Finding a Foothold in Automotive by Amit Aggarwal

XML has become almost ubiquitous online, allowing Web sites to easily and automatically pull in information from multiple sources. To Internet users, it’s most visible in the form of RSS feeds that deliver content directly to the home page, feed reader, or aggregator of choice.

Although RSS has been around for many years, it’s still not mainstream. According to Forrester Research, only 11% of online adults use RSS feeds and the interest among those who don’t is low.

Many automotive sites use RSS to provide updates such as announcements, auto show news, reviews, and video. Ford Motor Company has a ton of feeds (85!), including brand-specific feeds (e.g. Ford, Lincoln, Mercury), but they’re hidden in the in the lower right of the “Press Releases” page. It’s a huge list, so some effort at categorization would be helpful. It would also be nice to see some of these feeds on the brand sites, where they are more likely to reach their target audiences.

Unfortunately, RSS links are often hidden. Porsche’s, for instance, is buried in its “Press Releases” section.

Considering its large enthusiast community, Porsche would be well-served to give greater exposure to this link. Similarly, Toyota only exposes a few feeds from its brand site, with many more (including vehicle-specific feeds) available in the press section of the corporate site.

Buick and Toyota give great explanations of RSS. This is helpful, especially given Buick’s generally less Internet-savvy demographic.

More important is to frequently update the feeds, otherwise why bother offering it? Much as with blogs, the feeds should be updated on a regular basis. Most automotive sites do update regularly, although the nature of the content has shifted along with the automotive industry’s fortunes – the domestic manufacturer news feeds are now more likely to address the health of the companies. Some channels seem to be aging, however. For instance, the last Buick News update was January 21, 2009.

Third-party sites tend to more fully integrate RSS and update more frequently. For instance, kbb’s “Latest Videos” feed updates multiple times every week. Many third-party sites have a strong publishing angle, update content (esp. vehicle reviews and videos) more often, and are more likely to incorporate social content, e.g. Edmunds’s various blogs.

RSS adoption is far from universal. Even automotive brands with a high percentage of Internet-savvy owners (Acura, Honda, Infiniti, Nissan, MINI and Saturn) still rely primarily on email newsletters to provide updates. Email may be a proven mechanism, but not everyone wants more inbox clutter.

Of course, Internet users have multiple options for receiving opt-in communication, including Facebook newsfeeds and Twitter. While RSS may or may not grow substantially, it’s a great way to reach a tech-savvy slice of your audience.
Thanks to all contributors! This ADM Forum post is now a seriously valuable source of automotive content feeds that all ADM members can use to empower their UGC and Web 2.0 sites with daily updates from reliable OEM sources.
You can also find some some great non oem feeds that will work wonders for seo purposes. < you have to use search operators to get the right content

Press release feeds work wonders as well however none of those sources would be good good for dealership direct web content except possibly the ebay feeds of dealer specific inventory located there


These are great additions to the collection and dramatically enhance the value of this Forum topic as a resource. We really appreciate your contributions to ADM, as an industry observer and research professional, there is so much that all ADM members could learn and benefit from your content contributions... I love it when your articles appear on the ADM home page via the RSS feed.

Thanks to your original post I started searching for other rich media content, mainly images. I found the following links:
Honda -
Nissan/Infiniti -;jsessionid=01BE620C57DE56D043...
GM -
Toyota -
Here's another source of content feeds provided by Ford for dealers to use as they see fit within UGC/Web 2.0/Social Networking type sites:
Free TV Show from Ustream
Free video chat by Ustream
A reasure trove of high quality content by brand and model types:


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