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When a friend at another vendor told me yesterday that they hadn't had any of their dealers sign up for Twitter advertising, my jaw dropped. Well, not literally, but I was rather surprised. You see, Facebook ads are extremely powerful and can be used to really bump up your traffic and sales, but Twitter ads are potent mini-social-ads that can have a similar effect at a much lower budget.
$5 a day or less. The price of a venti caramel macchiato. That's how much it costs to put your Tweeted messages in front of hundreds, even thousands of locals. Is it a replacement for Facebook ads? Of course not. Is it a nice supplement? You bet.
I wrote about it on our blog. It really is a no-brainer.
"(40 clicks at $0.25 each), and the reach of the message was impressive (1500 locals saw the Tweets)"
On a average JD, how many click is need to sell one car?
It ranges based upon the messaging and goals, Manny. For example, clicks directly into inventory with intent are very high at converting into sales - 2-4/100 on a strong-selling or hard-to-find vehicle. Clicks to a charity event landing page will convert much lower short term but may actually help sell more cars long term based upon sentiment. Bottom line - the most local, interested visitors you can get to your website, the more cars you can sell.
That's the reason that we don't try "coaxing" posts. Anything that isn't clearly telling the individual that a click will take them to a place where they can buy a car or get service doesn't work unless it's a message post.
In the example above, one of the Tweets was purely informational - "we're open Sunday". There's no telling on that one if it sold zero cars or five cars as a result which is why I frown on those unless it's an important message. Since they're normally not open on Sunday, it was an important message to post.