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I don't think this has been posted yet, here are a few of the new guidelines being considered by the FTC. If they go through, it will completely change internet marketing. Many of these changes are in response to blog advertisements made to look like actual personal blogs to promote products and services. An example is the ad I'm sure you've all seen with the woman claiming she did only one simple thing to lose tons of weight nearly overnight. Detox and Acai berry sites are definitely coming under fire after a prominent celebrity promoted Acai berry and a Flushing formula on her show. Thousands have filed claims with their state's attorney general, prompting the FTC to tighten the reins.

***Celebrity endorsers must disclose if they are being paid for the promotion and would also have to disclose if they have ownership interest.

***Bloggers and website owners who endorse products they get for free would have to disclose they received the products for free.

***Paid professional endorsers, i.e. doctors, must have experience in the product are they are endorsing. If they have limitations in their expertise on the product, those limitations would have to be stated.

***And here’s the big one. Ads would have to include generally expected results. Any consumer testimonial will have to be substantiated and the endorsers could be held liable for any claims the FTC deemed deceptive

Tags: FTC, SEM, adveritisements, legal

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