Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

Just passing this along in case it is of interest to the ADM community...The National Bureau of Economic Research (NBER) released a report showing consumers whose interest rate fell were more likely to buy new cars. This conclusion may sound like it came from Captain Obvious to the ADM community, but this research report quantifies the results.

The NBER states, "Consumers who experienced reductions in their debt service costs due to rate declines reduced their credit card debt, were more likely to purchase new automobiles." The report tracked new auto sales after a drop in mortgage rates, by geographic area, for 2007-2010.

The report is "dry" to read (written by economists and professors) but the summary is here if you want to learn more.


Jon Hedges
Hedges & Company

Tags: automobile, economy, interest, rates, sales

Views: 64

Reply to This

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service