Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Just passing this along in case it is of interest to the ADM community...The National Bureau of Economic Research (NBER) released a report showing consumers whose interest rate fell were more likely to buy new cars. This conclusion may sound like it came from Captain Obvious to the ADM community, but this research report quantifies the results.

The NBER states, "Consumers who experienced reductions in their debt service costs due to rate declines reduced their credit card debt, were more likely to purchase new automobiles." The report tracked new auto sales after a drop in mortgage rates, by geographic area, for 2007-2010.

The report is "dry" to read (written by economists and professors) but the summary is here if you want to learn more.


Jon Hedges
Hedges & Company

Tags: automobile, economy, interest, rates, sales

Views: 111

Reply to This

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

Microsoft Office PowerPoint

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service, pub-1344093271332697, DIRECT, f08c47fec0942fa0, pub-1344093271332697, DIRECT, f08c47fec0942fa0