I'm sure everyone knows by now how important your presence on Google is, but for the most part customers find dealers by looking them up by name or location. I will use my dealership as an example, if a customer is looking for us they will usually type into Google either "Martys GMC" or "GMC Kingston," of course there are variants to those searches but you get the picture.
Now, comes the fun part. Those customers are finding my dealership because they know we exist, they have heard of us before, they have done business with us etc. What I really wanted was to get in front of customers that aren't looking for us. You might think, that sounds a little strange why would you want to get in front of customers not looking for you?
This industry is a game of numbers, as we all know, the more customers we can land on our website, the more opportunity we will have to sell vehicles. Why not have your dealer show up when customers are searching for your competition, or maybe another location? My first video I decided to go after the local Ford dealers customers, and I will show you how.
Click this link and look at the Google results page, scroll down until you see my YouTube video...click it...and let me know what you think.
If there is enough interest, I may create a full how to guide on getting your YouTube videos to hit first page. I have more that 10 sitting on first page results, getting us more and more traffic to our website each month. This is the most effective piece of digital marketing I have done, and the results have been great!
I am open for any questions that you all may have.