Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

As I'm finishing my 2012 year end recap, successes and failures alike, it's also time to construct my 2013 map. With google releasing a zoo of animals, and ever changing algorithms and landscapes, I started to change how I think about search engines.

 

Sure I will maintain the "best practices" of creating unique & accurate page titles, optimizing content, improve SERP visibility with semantic markup, implement social media tactics, optimize map listings, build out mobile pages, optimize IYPs & data aggregators for consistent data validation & relevant back links, blah, blah, blah....

 

But in 2012 search engines proved that we could not manipulate them as easily as in the past.  This coming year we must realize that they will;  reduce organic screen space,  change organic results to paid results, favor brand popularity over quality and will  reserve analytics data for paying advertisers.

 

So my 2013 plan will include focusing on new content. Creating it. Evangelizing it. If you’re not writing and publishing content yourself, provide topic and keyword guidance to those who do. Train your copywriters to optimize as they compose. Arrange to SEO review everything BEFORE it gets published.

 

Results will also vary now by "screens."  Desktop, pads and mobile will have their own sets of customized results based on device type.  Most people will use their pads next to their desktops at work and home.  Search results will need to match up for brand consistency.  Mobile devices are largely used outside the home or office, when a larger screen is not available.  You can be sure the search engines are tracking what types of results users select on these different devices.

 

Google’s new WYSIWYG tool for identifying structured data is an interesting development. As sites use this, it will provide the search engine with a wealth of new data it can apply to create or tweak algorithms that identify “structure-able” data on any website, and then influence both Google’s search results and presentation. I imagine this type of application is a ways off, but it does signal Google’s interest in identifying and using structured data. If you haven’t yet, add RDFa or Schema.org markup into your pages and templates.

 

If your new to SEO and want a copy of GOOGLE-SEO Starter Guide, send me an email to : lbarditch@warrenhenryauto.com

Tags: 2013, google, seo

Views: 147

Reply to This

Replies to This ADM Discussion

Larry,  Thanks for the post.  Remember "Cash is King"?  Well in 2013 Content is King.

In the ever changing Google SERP landscape SEO as we knew it has changed tremendously. Google has placed a very high priority on "Consumer Driven Content" ie. Reviews. Search listings have obviously been reduced, but so has opportunity to completely dominate Page One SERPs with business generated content.

Dealers must embrace the marketing opportunities provided by review channels like Google+, Yelp, Citysearch, etc. Embracing these sites and optimizing them with fresh relevant content is key to balanced review building as well as an SEO strategy moving forward.

RSS

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

3. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service