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The automotive group I work with has a dilemma. They manage 13 stores in one metro area, encompassing just about every automotive brand you can think of. A few of the stores have active Facebook pages, but many of them do not (or lack quality content).
They want to try and merge the active pages together into one overall page for the entire group. While I'm not even sure if this is possible, it got me wondering, if you were in the same position, what would you do? It seems to me that there would be certain pros and cons of going either way.
Have any other dealerships successfully tried this?
For those curious, I found this after doing some research online and it seems to be the way to go if you have multiple locations.
Hi Eric, it is possible and probably preferable to merge pages into a single page as that would boost the overall quality. It would also improve your pages overall reach.
However, I believe FB has a manual policy on page merge, and they merge the lower liked pages into the page with higher likes. The main issue with that is you can only change page names with fewer than 200 likes, so it is likely that your most liked store page will become your main page name.
Hope this helps