Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Forget the funnel. In the face of almost insurmountable noise, multichannel marketing is a modern marketer’s only hope. A new Aberdeen study found that the use of five or more marketing channels is the best way to create an optimal customer experience now. Find out how to truly motivate consumers to push through the information overload in order to reach the finish line: a purchase.
If this is actually news to you and you own or run a car dealership... good luck.
I find it difficult to argue with your point... Sometimes i think we dumb stuff down when what we should be doing is challenging dealer and GM assumptions and knowledge sets.