Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

Multichannel Marketing: How to Coordinate the creative and messaging used in a car dealer's existing media buys for increased conversion rates into revenue and business opportunities.

Forget the funnel. In the face of almost insurmountable noise, multichannel marketing is a modern marketer’s only hope. A new Aberdeen study found that the use of five or more marketing channels is the best way to create an optimal customer experience now. Find out how to truly motivate consumers to push through the information overload in order to reach the finish line: a purchase.

Insights include:

  • The proven effect of multichannel marketing on real business metrics

  • Why “more channels” isn’t the same as multichannel

  • Why your 2013 marketing plan should not include an SEO department, an email marketing department, or a social media department

Download eBook

Tags: ADP, Car Dealer, Cobalt, Conversion, Conversion Rate, Coordinating, Existing, Marketing:, Maximum, Media, More…MultiChannel Marketing, Multichannel, eBook

Views: 283

Reply to This

Replies to This ADM Discussion

If this is actually news to you and you own or run a car dealership... good luck.


I find it difficult to argue with your point... Sometimes i think we dumb stuff down when what we should be doing is challenging dealer and GM assumptions and knowledge sets.


ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

1. PureCars Acquired by Raycom Media

Posted by Katie Barth on October 29, 2015

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

4. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service