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AdWeek has released its list of the 10 most sexist ads of 2013, and TrueCar and Ford ranked sixth and second, respectively. Other notable companies on the list include Axe, Carls Jr., Google, and Swiffer.
TrueCar got dinged for "...saying that an online pricing service can solve the problem by educating women is just a way of saying it's been the women's fault all along", according to their evaluation. Seems a bit harsh, given that many ads target women in similar ways.
Ford really isn't to blame for being on the list, because their ad agency created an ad in India portraying abducted women amidst the rape scandals in that country that was rejected and wasn't supposed to go public, but ended up getting "outed" (http://bit.ly/1cAx6d1).
Over the years, I have completely avoided any discussion of True Car on these forums, but that was... wow. Poor judgment, big time.
marketing to minorities or 'protected groups' seems to me a real gray area that would have a real fine line to get the message across without being prejudice or even condescending. The Ford one is so horrible, I hope they dropped whatever agency was SO insensitive to the issue of human trafficking.
How about this one that also made the list but not car related - shoe company says you can run far enough TO KILL YOUR DOG!!!??