Are you yet using a mobile website? I'd like to know about your experience to help me pin down the value proposition.
JUST THE FACTS
The "mobile web" is exploding. According to a study by Nielsen mobile in July of 2008, 12% of web traffic comes from mobile devices in the US. There are 144 million web-enabled mobile devices in the US and 40 million people use those devices on a regular basis. All this is happening despite very few websites loading well on mobile devices.
WHY GO MOBILE?
Capture leads from Sunday shoppers. People come to the lot looking at cars on Sundays specifically so they wouldn't have to talk to anyone. How can a prospective buyer express their interest in being called on Monday about a specific car? A mobile website will capture the lead.
How can you reach buyers on a competitor's lot? Most people on a lot in your area are serious about buying a car. Further, most of those people standing on a lot in your area aren't on YOUR lot. Buying a billboard across the street from your competitor can be expensive. So how do you reach prospective buyers who are out and about looking to buy? A mobile website can help you pull those buyers to your dealership.
What can you leave in the hands of a prospective buyer who is about to walk away and look around somewhere else? A business card and...and...that's about it, right? If your inventory was on a mobile website where a prospective buyer could pull up the specific car of interest, save the page, (better yet, the sales staff could borrow the customer's phone and pull it up for them), that would be a powerful reminder.
I would welcome your feedback. What am I missing?
ABOUT OUR SOLUTION
We build mobile websites. We give you the ability to manage content, tie into an XML feed for inventory, and track useage through a strong analytic tool. We design the site to look like your brand / site.
We have built over 100 across various industries and have gotten several dealerships to agree they want our solution. Those projects have been put on hold to cut costs.
We have a great solution to help you sell more cars and started pursuing a number of dealerships last fall. Then they went and broke capitalism and threw this recession. We are pricing our solution to fit even a lean budget.
I would love to talk with anyone about our particular solution or mobility in general if you have an interest.