Automotive Digital Marketing Professional Community (ADM)
Serving Car Dealers, Internet Sales Managers, Marketing and Advertising Leaders
Mark Boyd Betrays ADM Members? Is He Guilty? What's Your Opinion?
OK, heres the deal; Mark Boyd is an automotive digital marketing success story that I have not only befriended over the years, but whom I have come to admire and respect. So, when he recently posted an article on ADM as a blog, I did something that I reserve for only the best authors, topics and relevant issues of concern or interest. I used the ADM membership list to invite over 2,500 ADM members to comment and respond to Mark's ADM blog posting... Many of you responded to Mr. Boyd's Blog article seeking comments regarding Craigslist, or you attempted to do so. I WANT TO PERSONALLY AND EMPHATICALLY THANK THE DOZENS OF ADM MEMBERS WHO RESPONDED OR ATTEMPTED TO RESPOND AFTER MARK DELETED THE ARTICLE.
However, it turns out that Mark Boyd's posting of his article on ADM, and subsequent deletion of the article after the ADM member invitation was sent out was a mistake.
As are many other ADM members, I am a member and supporter of David Kain's KainAutomotive.com Idea Exchange, and I know in my heart that David Kain would never waste his time facilitating a process of diverting ADM member traffic to his site, because he already has it! In fact, the ADM Tool Bar which members can install for free has links to, and streams descriptions of activity on the KainAutomotive.com Idea Exchange, along with DealerRefresh activity and ADM member activities. David, Jeff and I enjoy a genuinely friendly relationship with each other, we support each other's endeavors and each of us has a high level of personal and professional respect for each other.
Here are the facts:
After Mark Boyd published the following article (summary shown) on ADM:
"Mark Boyd added a blog post 22 hours ago
Selling on Craigslist - Amazing results or not?
I would be very interested to hear from dealers IF you post your inventory online to Craigslist (and other free listings) and what kind of results you are having? How are you doing it (a software tool, or using a service). Also, If you DON'T ... "
Out of respect for Mr. Boyd, I responded to his plea for feedback about Craiglist by sending out my own personally worded invitations to over 2,500 ADM members... I described Mr. Boyd as an Automotive Digital Marketing Pioneer, I requested that ADM members show professional respect for him by responding to his Blog Article... And, ADM members began to immediately respond in droves.
But, something went wrong... After the first several ADM members entered their comments providing Mr. Boyd with the feedback he requested, Mark Boyd DELETED HIS ADM BLOG POST. This caused further traffic from the alert that was sent to ADM members to reach a dead end when they tried to respond... Which is annoying and could potentially hurt our community by discouraging ADM members from responding to future requests. As bad as it was to have an invitation to respond to a blog article that no longer existed, things got worse...
Less than 9 hours later AN INVITATION WAS SENT OUT BY KAINAUTOMOTIVE.COM IDEA EXCHANGE TO COMMENT ON THE EXACT SAME MARK BOYD WRITTEN ARTICLE POSTED ON THE KAINAUTOMOTIVE.COM IDEA EXCHANGE WEBSITE! The screen capture of the ADM invite below was received in my Outlook Email AFTER I arrived in Rhode Island, at 12:48 AM, but hours after I sent the same ADM invitation while still in Phoenix, a copy of which most of you should have in your inboxes (or junk mail folders) as well:
The KainAutomotive.com invitation to respond to Mark Boyd's article was sent out after ADM members were invited, but also after Mark Boyd deleted his ADM version of the same article... Here's the screen capture of the KainAutomotive.com invite I received in my GMail account, sent AFTER Mark Boyd deleted his ADM post:
Was this some sort of attempt to divert ADM members to the Kain site instead of the ADM site to comment on this article? That was my original perspective, but after speaking with Mark Boyd i am convinced that he made a Mistake. ... After all, why would Mark Boyd delete his article after so many ADM members had already responded to it? You can see the ADM member comments on Mark Boyd's ADM Profile page that were made before he removed the article from ADM. According to Mark, he was well aware that ADM members were responding to his article at the very same time he was trying to make spelling corrections. Which is when he accidentally deleted it. I have no reason to suspect Mark would ever lie to me about such a matter..
My question is this... Did I over-react by believing that the timing and series of events indicated some type of treachery to the ADM members who were invited to respond to his blog article on Craigslist?
Does deleting an ADM article less than 24 hours after 2,500 ADM members get invited to that very same article, resulting in a dead link (now redirected to the ADM blog listing) qualify as being inconsiderate to ADM members?
If you were in my position, what would YOU have thought about Mark Boyd's article deletion?
However, it turns out that Mark Boyd's posting of his article on ADM, and subsequent deletion of the article after the ADM member invitation was sent out was a mistake.
As are many other ADM members, I am a member and supporter of David Kain's KainAutomotive.com Idea Exchange, and I know in my heart that David Kain would never waste his time facilitating a process of diverting ADM member traffic to his site, because he already has it! In fact, the ADM Tool Bar which members can install for free has links to, and streams descriptions of activity on the KainAutomotive.com Idea Exchange, along with DealerRefresh activity and ADM member activities. David, Jeff and I enjoy a genuinely friendly relationship with each other, we support each other's endeavors and each of us has a high level of personal and professional respect for each other.
Here are the facts:
After Mark Boyd published the following article (summary shown) on ADM:
"Mark Boyd added a blog post 22 hours ago
Selling on Craigslist - Amazing results or not?
I would be very interested to hear from dealers IF you post your inventory online to Craigslist (and other free listings) and what kind of results you are having? How are you doing it (a software tool, or using a service). Also, If you DON'T ... "
Out of respect for Mr. Boyd, I responded to his plea for feedback about Craiglist by sending out my own personally worded invitations to over 2,500 ADM members... I described Mr. Boyd as an Automotive Digital Marketing Pioneer, I requested that ADM members show professional respect for him by responding to his Blog Article... And, ADM members began to immediately respond in droves.
But, something went wrong... After the first several ADM members entered their comments providing Mr. Boyd with the feedback he requested, Mark Boyd DELETED HIS ADM BLOG POST. This caused further traffic from the alert that was sent to ADM members to reach a dead end when they tried to respond... Which is annoying and could potentially hurt our community by discouraging ADM members from responding to future requests. As bad as it was to have an invitation to respond to a blog article that no longer existed, things got worse...
Less than 9 hours later AN INVITATION WAS SENT OUT BY KAINAUTOMOTIVE.COM IDEA EXCHANGE TO COMMENT ON THE EXACT SAME MARK BOYD WRITTEN ARTICLE POSTED ON THE KAINAUTOMOTIVE.COM IDEA EXCHANGE WEBSITE! The screen capture of the ADM invite below was received in my Outlook Email AFTER I arrived in Rhode Island, at 12:48 AM, but hours after I sent the same ADM invitation while still in Phoenix, a copy of which most of you should have in your inboxes (or junk mail folders) as well:
The KainAutomotive.com invitation to respond to Mark Boyd's article was sent out after ADM members were invited, but also after Mark Boyd deleted his ADM version of the same article... Here's the screen capture of the KainAutomotive.com invite I received in my GMail account, sent AFTER Mark Boyd deleted his ADM post:
Was this some sort of attempt to divert ADM members to the Kain site instead of the ADM site to comment on this article? That was my original perspective, but after speaking with Mark Boyd i am convinced that he made a Mistake. ... After all, why would Mark Boyd delete his article after so many ADM members had already responded to it? You can see the ADM member comments on Mark Boyd's ADM Profile page that were made before he removed the article from ADM. According to Mark, he was well aware that ADM members were responding to his article at the very same time he was trying to make spelling corrections. Which is when he accidentally deleted it. I have no reason to suspect Mark would ever lie to me about such a matter..
My question is this... Did I over-react by believing that the timing and series of events indicated some type of treachery to the ADM members who were invited to respond to his blog article on Craigslist?
Does deleting an ADM article less than 24 hours after 2,500 ADM members get invited to that very same article, resulting in a dead link (now redirected to the ADM blog listing) qualify as being inconsiderate to ADM members?
If you were in my position, what would YOU have thought about Mark Boyd's article deletion?
Tags: betrays adm, craigslist, mark boyd, mark boyd craigslist
Replies to This ADM Discussion
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Permalink Reply by Philip Zelinger on -
I have the extreme pleasure of knowing - and respecting - all of the characters in this PlayHouse 90 episode and I for one have enjoyed and appreciated the exchange. I accept the whole process as a lesson on how the Internet can produce positive results even from the ashes of a negative beginning.
1) Ralph - your passion for what you do is my source for waking up every morning! I have learned so much from you and ADM that I choose to filter out the mistakes as part of the process. The end result of the exchange with you, Jeff, Mark, David, Sean, Paul and now me would never have been possible if Mark didn't accidentally hit the delete button. His honest mistake surfaced an opportunity to see how human nature has survived on the WWW and how we all can learn to give our FRIENDS the benefit of the doubt. After all, what are friends for!
2) Mark - believe it or not I accidentally made a mistake myself once! By the way, that comment also applies to Ralph as he so professionally pointed out once his reason caught up with his enviable passion. I often rely on multiple auto industry social networking sites to research projects for the affilaited automotive advertising agencies, auto dealer and automotive advertising vendor clients of Ad Agency Online so I understand the process that you applied and your obvious mistake since I have done it myslef once or twice. I think it was your fame and universal respect from your piers that exposed your mistake so publicly as both Ralph and Dave chose to simultaneaously help you complete your due dilligence regarding Craigs List. Perhaps we should have you join me on air on WAAOL to discuss your current projects to expand on your research? After all, what are friends for!
David - you and your brother have earned my respect on many levels and I appreciate your cool headed reply to our beloved brothers Ralph and Mark in recognizing the true source of Ralph's passionate initial response and Mark Boyd's honest explanation and apology for his misplaced key stroke. Please call me so we can discuss helping you further promte your social networking site as I am always looking for input and additional resources to help me and mine. I would be happy to connect them with you and yours so call me at 561-962-2738 to see how. After all, what are friends for!
Sean - Your wisdom and depth of resource material is enviable and your willingness to jump in between your two friends to solve a potential rift exemplifies your value to ADM and any project that you are involved with. I understand that you have re-joined the Reach Local team and I stand available to help you in any way that I can. After all, what are friends for!
Jeff - What can I say, DealerRefresh.Com has been the source of many shared wisdoms and your comments in this forum have proven why. I have enjoyed receiving many of your emails pointing out an interesting post on your site and I can see how you could have been Ralph in this scenario. Please keep up the good work and feel free to call me if I can help you promote DealerRefresh.Com. After all, what are friends for!
Paul - what can I say. I know you to be a hard working family man with a depth of knowledge on social networking, blogging, SEO, SEM and digital marketing that is the envy of many and the goal of most. I will add that Ralph has a point in that you do seem to be mis-understood more than most but I have learned that it is your passion for the Internet and the Auto Industry that seems to get you in trouble. The truth is that you and Ralph have more in common than either of you realize which may explain your recent exchange. Two "Alpha Dogs" in the same room - real or virtual - will certainly cause sparks but at the end of the day you both should be respected for your willingness to share your thoughts with the rest of the pack. After all, what are friends for!
Finally, I love all of you guys and I am proud to count you all as friends and valued resources that I must share all of my successes with. But then again - what are friends for!
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Permalink Reply by Paul Rushing on -
Welcome to
Automotive Digital Marketing Professional Community (ADM)
IMPORTANT: Please take the time to send an email to mail@automotivedigitalmarketing.com and after sending it, go to sent messages folder, open that same message and "right click" on the email address (in Outlook). Then select "Add To Outlook Contacts" to save in your address book... Otherwise, messages from ADM will end up in your "Junk Mail" folder.
In 24 hours, open your Junk Mail folder and look for any messages from ADM... If any, then "Right Click" on the message, select "Junk Mail", then select "Add Sender's Domain to Safe Sender List" so that you will get your notifications, message alerts, invites, etc.
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