Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Read full article at http://www.chicagotribune.com
Scott Painter, CEO of Santa Monica-based TrueCar.com, says the type of no-haggle pricing offered on the TrueCar website represents how increasing numbers of cars will be sold. (Al Seib, Los Angeles Times / September 6, 2011)
Wow, Scott is suggesting that Honda will suffer by not participating? Interesting.
I'm confused, if TrueCar's revenue s derived from the $299-$399 fee on each unit sold, then to have revenue of $100,000,000 they have to be processing 333,333 sales???
That's a lot of sales at low to no gross. Stunning. TrueCar should be paying the dealer, not the other way around!