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Well 20 years in the business now the owner thinks I am the smartest one to handle the internet department. We typically do 100 new and used a month, however less than 5% of those were actually internet leads. We are on Autotrader, carsforsale, Fusion Zone and GM website. I'll be honest with you, not a lot of leads coming in. If I am to revamp this department I'm going to have to change a lot of things. I'm not going to lie to you, I need help. Anything that anyone can give me will certainly help. I have never failed and will not fail here. This site has given me a lot of help so far. Ralph has been very accomodating. I am going to start with video walk-a-rounds and a video on how our internet process works for our websites. Any help would be gretly appreciated.
What works for one store or market will not work for another, just pick & knock out each project one by one and eventually you will see the results you work hard for, just like the rest of us. It is a puzzle and you piece it together for what works for you, what you're good at, and what you can get buy in for! Cheers!