Join the First-Ever National Dealer's Challenge: How Women+Family Friendly is Your Store?

Replies to This ADM Discussion

Permalink Reply by Alexander Lau on November 12, 2013 at 12:54pm

Excellent tool and program. 

Dealers need to wake up. The statistic show that the strength of women buyer's is growing:
http://thenextweb.com/socialmedia/2012/01/24/the-top-30-stats-you-n...

Earning Power
1. The average American woman is expected to earn more than the average American male by 2028
2. 51% of U.S. Private wealth is controlled by women
3. Women account for over 50% of all stock ownership in the U.S.
4. Women control more than 60% of all personal wealth in the U.S.

Even more importantly:

Women and Cars
10. Women buy more than half of the new cars in the U.S., and influence up to 80% of all car purchases
11. Women request 65% of the service work done at dealerships
12. Women spend over $200 billion on new cars & mechanical servicing of vehicles each year

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Permalink Reply by Anne Fleming on November 12, 2013 at 4:07pm

Alex - great stats! Maybe even more important is this: Women visits 2 dealerships prior to buying a car and if a women leaves your store and doesn't purchase, there is just a 72% chance she will return. Being Certified allows dealers to promote their status with this powerful buying segment prior to women coming into their store - this sets up a very positive experience time after time. 

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Permalink Reply by Alexander Lau on November 13, 2013 at 7:23am

Exactly!

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