This ADM Professional Community Forum discussion is for the purpose of uploading and sharing automotive digital marketing related job descriptions, pay plans, help wanted ads and other tools used to manage the human resources related to building dealership capabilities.
Some of these pay plans seems rather "dated" and at many times presented to new employee's looking promising, but are well unrealistic.. That is, IF your company is fortunate enough to obtain a talented, experienced Internet/BDC Director. It is my understanding, a well qualified experienced Director is conducting 2 bulk positions covering huge responsibilities- which includes handling a large percentage of the total store sales sufficiently. Therefore, the BASE salary should well exceed the examples shown in this thread.
We help dealers manage their online presence and reputation, but a critical component of social media efforts is authenticity. There is certainly a tension between the time consuming labor involved in managing and monitoring your dealership brand and the need to let the "personality" of your dealership shine through in your interactions with customers and prospects online. It makes sense for dealers to get some help with the heavy lifting involved with social media but they should not expect to get someone outside the organization to do everything for them in this arena. A good social media partner should help dealerships identify areas that truly resonate for them (these areas could be a great staff, community involvement and support, humor, etc.), because it is essential to tap into subject matter the dealership can be excited about because that excitement means that you will have found a sustainable source of content for the time period when the onus of content creation is on you - until your excitement becomes infectious and leads to user generated content. I could go on and on, but I just wanted to provide one perspective on your question.
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