Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
AS A DECENT HUMAN BEING AND A PROFESSIONAL IN THE AUTOMOBILE INDUSTRY, I THOUGHT I WOULD TAKE A MOMENT TO EXPRESS MY PERSONAL OPINIONS OF EDMUNDS.COM AND THE THINGS THEY CHOOSE TO PUBLISH ABOUT OUR INDUSTRY.
For Many Years Now Our Friends at Edmunds.com have gone out of their way to publish a series of articles on their consumer website to inform Consumers that Car Dealerships are Scum of the Earth Crooks and that We Are Criminals. At Least, That's How I Perceive it From What They've Published About Us. What Do You Think? I Might Be Wrong?
Personally, I Think These Articles are Fabrication and Exaggeration furthering Stereotypes and Designed to Make Consumers Distrust Car Dealers.
Personally, I don't know a Car Dealership that "Bugs" the offices like Edmunds Editor claims we do, and nobody deliberately abuses consumers the way they describe in such inflammatory exaggerated adjectives.
Their website contains numerous articles that are allegedly confessions of a Car Salesman.... Confessions of an F&I Manager.... Confessions of a ( Sleazy) Service Department... and So On.
All of these Articles Supposedly Reveal How Car Dealers Cheat Consumers and Commit Fraud. You Can find These Great Edmunds Articles Which They Continually Maximize for Top Placement in the Search Engines to be Sure the Consumers Read These Slurs About Us... About You ... and About Car People in General. They Are Positioned to be Sure They Are read During the Shopping Process. .... Here's the Link http://www.edmunds.com/confessions.html
.... Check it Out and Be Sure To Let Edmunds Know How Much We Appreciate Them Helping Our Reputation and Selling Their Services With Fear Tactics at Our expense.
Be Sure to Watch the Video Below Too....
OF COURSE: Nobody is advocating that we organize or put together any kind of group action, but rather; I think we should appeal to Edmunds sense of fairness and decency to remove all of the offending articles and everything they do to undermine and disparage car dealers and slander our name. If anyone were to cancel their services, that would be an individual dealership acting on their own without any group or organized pressure. We do not and will not do that. This article is only to educate dealerships that we are under attack from these people.
Personally, I find that everything Edmunds does is offensive. Their Price Promise Program is Offensive. They use every means to create distrust in the consumer and then present themselves as the savior. They even go so far as to put up security measures so the consumer can remain anonymous from the evil car dealer... in other words they own the customer. Personally, I despise Edmunds. I believe them to be the worst lowlifes in their arena. Of course that's just me, everyone needs to make up your own minds and select your own courses of action or inaction.
AND, I would certainly be suspicious and wary of allowing these people into my DMS Database. In my opinion, that would be crazy to allow people who abuse us with customers to have access to our customers information and identities? I am NOT an idiot. I would also never accept FREE Texting in my service department which would ultimately give Edmunds a wealth of information about us, our pricing and our customer's contact information they could effectively take and use to create a wedge between us and the customers as they have demonstrated repeatedly is their goal.
Edmunds is a "No-Brainer" ... If you believe they are your friends, then you have No Brain.
THE OTHER SHOE JUST DROPPED
Since I sent out a few emails to friends and clients in the Car Business and posted a Couple Blogs Here and There on Automotive Blogsites about perceived abuses and Bashing Car Dealers that Edmunds.com does regularly in their website articles; all of a sudden, my dealer friends are starting to hear rebuttals from Edmunds.
Here’s the gist of what Edmunds is telling the dealers…
a) All of the articles and videos slamming car dealers and our employees and managers are 5 years old as much as nine years old and I had to “Dig Deep” to find them.
Okay, here’s my Ziegler reply to that…
a) If these articles are so old and irrelevant, then why does Edmunds feel they have to have them so prominently displayed and featured on their websites?
b) Nobody has to “Dig for These Articles” they make sure you see them and they make sure your customers see them. Just put the words “Car” and “Salesman” (Car Salesman) into Google and ‘BAM’ the first or second organic result is Edmunds ‘Confessions of a Car Salesman’ article slamming us and our reputation.
c) Just put the words “Car” “Finance” and “Manager” into Google (Car Finance Manager) and ‘BAM’ you get Edmunds number one organic result Confessions of an Auto Finance Manager. They have many articles “Confessions” of just about every manager and employee of your dealership prominently displayed and search engine maximized.
The Edmunds Spokes Mannequins went on to say they don’t choose sides they just want to make it easier for everybody. They are such good people despite their loose grasp on the truth. (I said that they didn’t. Just my personal opinion and perception based on the fact I was raised in a Christian household and was a Boy Scout) AND, in the true Bill Clinton interpretation of the various Edmunds responses, “I Did Not Have Sex With That Woman Miss Lewinsky” … oops…. Scratch that… that was another case unrelated to what we’re talking about here, something about Edmunds self-righteous retorts just made me think of that.