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According to a recent study by Foresight Research, results from the recent vehicle shoppers' usage of the internet and social media, "almost 13 percent of all new-vehicle buyers used some form of social networking to share information on their purchase decision. That's a lot! Even bigger is the percentage for buyers under 35 yrs old... 24%. Wow!!

Compare that to your own website conversion rates. Depending on who you ask (and who is in the room when you ask) your own site converts/influences between 4 to 8%. Social media "conversations" convert/influence 13%. That's pretty strong. Recognizing of course that most of those buyers had already been on a third party site or your own site - there's no doubt that leveraging the conversations in social media will help your dealership dramatically.

I'm going to refrain from a shameless pitch about our solution, I won't even mention it by name but I will tell you is that it's designed to deliver the benefit of an "auto pilot social media strategy" for your dealership that will help you and your dealership to increase engagement, reach, and conversion rates.

Here's one innovative dealership... Papas Dodge that has incorporated a solution that encourages it's visitors to "Ask-A-Friend" and in so doing all of the heavy lifting in social media, collaboration, and buying influence happens automatically. Much more powerful then a simple share. Again I won't go into any detail in this post, you'll have to do some digging or requesting  of info if you want to know more, the purpose of this post is to share Foresights' research and to share an example of how one dealership is a head of the curve of this trend...

What sorts of things is your dealership doing to take advantage of this growing trend? And as you consider what you're doing, what are you doing to grow trust and credibility vis-a-vis what your customers and visitors say versus what you and your staff say?

Tags: facebook, marketing, ronsmap, seo, social, socialmedia, vback

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Hi Ron,

This is ADM! There is no such a thing as a "shameless pitch" if the product or service you are offering will help our ADM friends sell more vehicles and service! I may be wrong - but everyone using this site is making a living in one form or another in the auto industry so why should you -- or I -- be any different?

A long as you tell the truth and say what you mean and mean what you say then you should take credit for your shared insights and opportunities.

After all, what are friends, ADM -- and of course -- for!

If you are too shy to discuss the solutions to monetize social media that ronsmap offers for dealers on their own websites with your vBack (viral/virtual BeBack) application, your SellersVantage and/or Intelli-Leads sourced from the FREE listings on ronsmap or anything else related to you and yours and me and mine then no worries! Anyone seeking more information on ronsmap and/or their solutions to the issues that Ron raised in this post is free to contact me at Ad Agency Online or email me at, call me at 561-962-2738 or of course contact me through ADM at my profile or in this forum.

And yes -- I do this for a living and I chose to represent ronsmap and recommend them to my dealer and vendor clients before you did, and I am proud of it!
LOL!!! Thanks Phil - you're just too good of a friend to all of us. Ok, email and my phone is ringing off the hook that I tell people (dealers) about the Ask-A-Friend solution for their websites. So here it is: The product - powered by ronsmap - is called vBack. Think of a BeBack on the lot: in that sense it leverages the traffic that doesn't engage your dealership on your website. As visitors leave your site without engaging the "conversation" about what their interests are, what they want, what they saw - as referenced in the article above remains. So how best to leverage and engage in those social-media-esque converatsions? A simple share is good but doesn't empower you with the ability to engage and "hear/feel" what's going on about deliberations and decisions relative to the car you're trying to sell and the relationship you're trying to earn. That's where vBack and Ask-A-Friend come in. But, as someone recently told me, a picture is worth a thousand words, and a video is worth a million. So let me explain it simply by providing you this vimeo link to review vBack.

The password to review the video is "vback" and after you review it if you'd like to talk with us directly simply send an email to me: Most importantly, after you review the video... please share it with your friends!

Here's the video (remember - password is vback):


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