According to a recent study
by Foresight Research, results from the recent vehicle shoppers' usage of the internet and social media, "almost 13 percent of all new-vehicle buyers used some form of social networking to share information on their purchase decision.
That's a lot! Even bigger is the percentage for buyers under 35 yrs old... 24%. Wow!!
Compare that to your own website conversion rates. Depending on who you ask (and who is in the room when you ask) your own site converts/influences between 4 to 8%. Social media "conversations" convert/influence 13%. That's pretty strong. Recognizing of course that most of those buyers had already been on a third party site or your own site - there's no doubt that leveraging the conversations in social media will help your dealership dramatically.
I'm going to refrain from a shameless pitch about our solution, I won't even mention it by name but I will tell you is that it's designed to deliver the benefit of an "auto pilot social media strategy" for your dealership that will help you and your dealership to increase engagement, reach, and conversion rates.
Here's one innovative dealership... Papas Dodge
that has incorporated a solution that encourages it's visitors to "Ask-A-Friend" and in so doing all of the heavy lifting in social media, collaboration, and buying influence happens automatically. Much more powerful then a simple share. Again I won't go into any detail in this post, you'll have to do some digging or requesting of info if you want to know more, the purpose of this post is to share Foresights' research and to share an example of how one dealership is a head of the curve of this trend...
What sorts of things is your dealership doing to take advantage of this growing trend? And as you consider what you're doing, what are you doing to grow trust and credibility vis-a-vis what your customers and visitors say versus what you and your staff say?