Automotive Digital Marketing ProCom

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Job Description

Interactive Marketing Center  (IMC) is the new BDC for today's Dealership. Not everyone has an IMC, but most have heard of the BDC both the successes and pitfalls. Our trainers will work with dealerships to consult and train very successful IMC’s. You will guide dealerships through staffing decisions, interviewing, room setup, process mapping, staff training and ongoing process execution. You will also work with the IMC to measure growth and to maximize the effectiveness of your CRM tool, in addition to providing clients with monthly reports to track progress and monitor your desired return on investment.

The focus of our training and product packages is to implement effective Interactive Marketing Center training and strategies that maximize all of a dealership’s sales and service opportunities. Our IMC approach uses a modular installation of processes of products and training for each of the sales opportunities within the dealership’s Retail Sales or Fixed Operations departments. Our modular approach allows us to custom tailor the IMC to handle the lead opportunities that are most important for a IMC to handle today.

Desired Skills & Experience

The ideal Candidate will have extensive training and consulting in the following areas.

Inbound and Outbound Phone Calls

Online Chat Best Practices

Inbound Internet Lead process

Internet Lead Process Design and implementation

Showroom Data Collection

Unsold Follow-up

Sold Follow-up

Lease Renewal

Database Marketing

CRM implementation and utilization

Internet Lead Management Tools

Inventory Management Metrics

Finalist will be required to provide a video highlighting their presentation skills

This position will be a virtual position utilizing a home office environment so self discipline is required. You will be an independent contractor for the first 6 months then an employment contract will be offered.

Individuals that reside in a major airline hub will be given priority in the initial selection process. You must have retail experience, preferably as a GSM or GM.

We offer a ROI Guarantees to our clients, so only the best need to apply!

Company Description

Interactive 360, Inc. specializes in creating high-conversion, interactive direct marketing services to help dealerships succeed in the online marketplace. Clients will appreciate our fierce commitment to the results of their online marketing investment. We continuously seek new opportunities to increase our clients' market share and help grow their brands while keeping a responsible eye on ROI.

We are a single source solution and a long-term partner for online success!

Tags: bdc, consulting, dealership, internet, marketing, sales, training

Views: 331

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Replies to This ADM Discussion

We are looking for experienced Internet process trainers and consultant to work with our dealers to drive their business. We are only looking for only experienced trainers that have an extensive knowledge with interactive marketing and dealership operations.

___________________________ Mark Vehling ___________________________
6908 Ely Road, New Hope, PA 18938 (215) 622-4699 mvehling@comcast.net

SUMMARY OF QUALIFICATIONS
• Talented professional with over 20 years of progressive experience in the automotive sales industry.
• Expertise in Internet, Sales, and Reputation Management, customer satisfaction, marketing, merchandising, inventory and training.

PROFESSIONAL EXPERIENCE

Flemington Hyundai, Flemington, NJ​ 2010 - Present

BDC / Internet Manager
• Created all quoting templates and follow-up system for the dealership.
• Trained and developed four Internet associates.
• Managed the dealership’s online reputation.
• Work directly with clients during the initial dealership visit.
• Effectively managed the engagement of as many as 1,000 customers monthly.
• Increased Flemington Hyundai’s sales in 2011 by 65%.

James Toyota Scion, Flemington, NJ​2008 - 2010

BDC / Internet Manager
• Hired, trained and motivated a team of six Internet Department employees.
• Responsible for tracking, forecasting and reporting of all lead sources.
• Conducted weekly Internet sales meetings.

Sales Manager / Floor Manager
• Responsible for activity and productivity of a seven member sales team.
• Managed all aspects of showroom activity.
• Conducted daily group process and product training for the sales department.

Fred Beans Chevrolet Buick Pontiac GMC, Doylestown, PA​2003 - 2008

New Car Sales Manager
• Forecasted goals and objectives for sales, gross, and key expenses.
• Hired, motivated, counseled and monitored the performance of all sales personnel.
• Managed the desking of all retail sales.
• Conducted daily and weekly sales training meetings.
• Ordered all new car inventory.

Peruzzi Toyota, Hatfield, PA​2001 – 2003
New and Used Vehicle Salesman
Inventory Manager
Dealer Trade Manager

Thompson Toyota, Doylestown, PA​1991 – 2001
New and Used Car Salesman


University of Miami, Coral Gables, FL – B.B.A., Marketing 1987

Hey Rick,

Are you still looking for someone?

Pat we will be adding another soon, if you want to send your information and experience to me at rmcley@interactive360.com

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