Dealers send thousands of emails a month and have no way to track if
customers are acting on those emails. I recently worked on a project to
implement click tracking on the emails and wanted to share some of the
results I have found.
Over 70% of the links clicked in emails were links to view more details
about a specific vehicle. Links to view photos, videos, vehicle
details, incentives, window stickers, etc.
These links drive the customer back to the dealer's website. This makes
me believe that dealers who can embed vehicle details and links back to
their website in emails will have higher closing ratios. Dealers need a
CRM that allows them to email vehicle details with hyperlinks back to
their website for the customer to view more information.
In future posts I will share more information and stats about how
customers are interacting. VinSolutions unique CRM and website
integration and our new VinLens product is providing some very
interesting insight and statistics.