Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!
Dealers send thousands of emails a month and have no way to track if
customers are acting on those emails. I recently worked on a project to
implement click tracking on the emails and wanted to share some of the
results I have found.

Over 70% of the links clicked in emails were links to view more details
about a specific vehicle. Links to view photos, videos, vehicle
details, incentives, window stickers, etc.

These links drive the customer back to the dealer's website. This makes
me believe that dealers who can embed vehicle details and links back to
their website in  emails will have higher closing ratios. Dealers need a
CRM that allows them to email vehicle details with hyperlinks back to
their website for the customer to view more information.

In future posts I will share more information and stats about how
customers are interacting. VinSolutions unique CRM and website
integration and our new VinLens product is providing some very
interesting insight and statistics.

Views: 7

Reply to This

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service