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Hello to all... My name is Chris and I'm in the process of starting a BDC department at my current dealership... Or should I say presenting one to the owners in hopes that once we go used across the board in january that I'm a step ahead of where I need to be. Finding what I believe to be quality lead sources has been the easy part. The difficulty for myself lies in my presentation of the program... If by anychance you might have an older plan that could help me with the general outline that would be amazing.... Thanks in advance for your time.

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anything at all at this stage would be extremely helpfull
Chris,

Ralph (and ADM) have a wealth of information right here. I would suggest you take some time (using the sort function above) to look for specific areas you want in your (PowerPoint?) "presentation".

Not speaking for all dealers, but, huge amounts of time with creative charts, graphs and statistics may not be the best answer... additionally, stay as far away as possible from adding expense (particularly people) upfront. Use those resources to build your Digital Marketing Strategy for keeping that phone ringing.

Create the need, propose your solution using as many existing resources as possible and once the "BDC" (some dealers, especially Ford / LM hate that term from past programs - Internet Department, "CRC" or Call Center) takes off... deal with the growing pains accordingly.

Hit the owners too hard up front and I would expect most would back off and do nothing OR outsource.

Hope this helps... Good Selling! DTG
my target is fresh BK7s.... I live in Northern Indiana where it's absolutly overwhelming.. I have a couple of lenders that advance well as long as the customer meets some minimal criteria. Im really excited about the oppurtunity to proceed forward with this because for whatever reason that market is fairly untapped locally.. If anyone else is interested in the banks I'm using or could advise me on some of their previous ventures with bankruptcys I'd love to have the conversation... As always......... Good Selling!!!
Hello Chris,

I posted something on establishing a BDC some months back and perhaps my post might help with your situation so I copied it here for you. Frankly, you will likely learn more by going to my original post and reading the comments since many of our ADM friends are smarter than both of us! Just put BDC in the search on the forum section or reply to me directly and I will send you the link since it goes WAY BACK!

Here is the link within ADM followed by the initial post - good luck!

http://www.automotivedigitalmarketing.com/forum/topics/1970539:Topi...


As a former new car dealer and current consultant on dealer operations and marketing through my advertising agency I am constantly amazed by the lack of cooperation between the various departments in a dealership. Their common goals –to sell more cars, service/parts and to make more money – should be part of their communal focus but these shared opportunities rarely receive the attention they deserve.

Dealers hire managers to solve a problem in a particular department with little attention paid to shared bottom line profits and accountability to the entire customer experience before, during and after the sale. Of course each department manager needs their own job description and areas of responsibility along with supported compensation plans based on individual and department guidelines and objectives but the true opportunity lies in inter-department communications of shared opportunities across department lines.

The A, B, C’s of the car business - “Always Be Closing” – go beyond the showroom floor and apply to all customer contacts. Opening internal communications in the selling process in both vehicle sales and fixed operations is the key to improving performance in all areas of operations. Verifiable R.O.I. to the dealer’s total bottom line, as well as the individual departments contributing to it, provides a more stable environment on many levels and is the key to consistent profitability in a down market.

The Internet Department of the future will be more than a lead generator with limited selling responsibilities. The Internet Manager of today is more central to developing sales and service than the GSM - and should be treated accordingly!

All communications, before, during and after the sale can, should - and soon will be-handled over the internet and/or on the dealership’s website which is already part of an Internet Manager’s area of responsibility.

Currently, Business Development Centers, (B.D.C’s.), coordinate new and/or used vehicle sales developed on the telephone, showroom floor, service drive, data base marketing and in some cases the Internet. They usually rely on linked technology like telephony systems communicating to a data base management system, (DMS), which is tied to a customer retention management system, (CRM). Who is better prepared to coordinate communications and even transactions on the Internet than the Internet Manager? Who has the best understanding of computers, software and integrated links to access and apply information to all of the department managers?

Customer Communication Centers, or “C.C.C’s.” can provide a more integrated and accessible central point of contact at the dealership for your customers. All customer contacts for sales, service/parts and office should be channeled to one location from all sources including telephone, email, mail, internal DMS/CRM, Internet – you name it!

Cross-selling between sales and service/parts is obvious, but unlikely if they are handled by two different people or departments! Less obvious opportunities like customer complaints and key vendor communications provide the ability to turn a problem into a solution but only if channeled properly.

Most dealers have been traumatized by individual department software solutions they are still paying for and never use. Usually they require secondary input, are redundant with other more integrated systems to the selling process or just lack real world applications to their deal flow. “Inspect what you expect”, coupled with standards like “you can’t manage what you can’t measure” support the value of having one department responsible to focus on these investments in processes/procedures to be shared by all departments.

The following areas of responsibility cross over department boundaries and place your “Internet - C.C.C.” squarely in the middle of all selling processes. The devil is in the details and there is no standard application to apply to all situations. Deciding what to do and what to delegate, and how to best integrate with your current systems to minimize disruption, is the key. Don’t throw out the baby with the bath water but expecting different results from the same action is a good definition of insanity.

INTERNET "C.C.C." MANAGER - SUGGESTED AREAS OF RESPONSIBILTY FOR SALES AND SERVICE:

1) OUT-BOUND PHONE CALLS / CONTACTS
2) IN-BOUND PHONE CALLS / CONTACTS
3) INTERNET CONTACTS - INBOUND AND OUTBOUND
4) LEASE RETENTION
5) GALLEY LISTS
6) THREE YEAR RETAIL PURCHASE
7) LETTERS – SALES AND SERVICE
8) INTERNET CLUB EMAILS AND SPECIAL PROMOTIONS
9) BUSINESS TO BUSINESS MARKETING
10) CUSTOMER SATISFACTION
11) WEBSITE MANAGEMENT WITH SEO/SEM MARKETING INTEGRATED INTO CONVENTIONAL ADVERTISING (YES - THAT IS STILL PART OF THE DEAL!)

The Internet “Geek” of the old days has matured into a key manager in most dealerships and the trend is growing! A forward thinking dealer or senior manager should evaluate current communications, customer and deal flow and create a C.C.C. based business plan in concert with the other department managers to develop shared profits.

Inter-department squabbles in the car business will always exist but a well integrated C.C.C. – if introduced correctly – will transcend individual motives to resist efforts to improve everyone’s bottom line. A C.C.C. taking on the burden of making appointments and providing centralized communications – both internally and externally to the dealership – will free everyone else up to sell more cars, service and parts!

Real time “paperless” reports available online – or in the DMS/CRM – will provide the department managers with the information and tools they need to do their jobs. C.C.C. provided “secretarial” services, automated and managed follow up systems to recapture lost sales/service opportunities coupled with increased appointments, sales and customer satisfaction is not a threat but a blessing!

Define the areas of responsibility that the C.C.C. will handle and decide which ones will be delegated. Compute the budget, staff and facility you will need, online and in concert with your conventional advertising and community networking proposals, to develop the traffic required to achieve established sales and performance goals.

Monitor shifts within budget based on results and R.O.I. per investment but never increase the budget without a proper risk to reward consideration and an acceptable projected R.O.I. The days of guessing are over; so be right! Do all of the above, design a pay plan for the Internet /C.C.C. manager, as well as all other department managers, tied to specific performance with a bonus tied to the total dealership bottom line and move forward with the confidence that you have not left any money on the table.

That's all I have to say about that!
Chris,

I am uploading several files that contain workbooks, presentations, various BDC setup calculators, reporting spreadsheets and job descriptions that are essential to both making the case for a BDC and then ensuring that the ROI can be proven so that support for the BDC's ongoing operation can be sustained with the dealer. The greatest threat to BDC's seems to be the sales managers who benefit the most from their operational existence! If you happen to have a Ford or Lincoln Mercury dealership, there is a treasure trove of tools available to you inside the password protected Ford Dealer Portal at FMCDealer.com and there are over 49 files, templates and tools available for download by Ford and LM dealers at the open access blog resource site at: http://groups.google.com/group/fordbdc/files

Another great resource for Ford and LM dealers is: www.flmnationalebusinessweekly.com

If you are unfortunate enough to not have a Ford or LM franchise, and all the great support that FMC provides to their dealers, well, at least you've got good ol' ADM Professional Community, and we will load you up with the ammunition you need... See the files available for download below, with more to follow:
Attachments:
Chris,

I am uploading several files that contain workbooks, presentations, various BDC setup calculators, reporting spreadsheets and job descriptions that are essential to both making the case for a BDC and then ensuring that the ROI can be proven so that support for the BDC's ongoing operation can be sustained with the dealer. The greatest threat to BDC's seems to be the sales managers who benefit the most from their operational existence! It is good that you've got the ADM Professional Community, and we will load you up with the ammunition you need... See three more files available for download below, with more to follow:
Attachments:
Chris,
Here's more files that contain workbooks, presentations, various BDC setup calculators, reporting spreadsheets and job descriptions that are essential to both making the case for a BDC and then ensuring that the ROI can be proven so that support for the BDC's ongoing operation can be sustained with the dealer. The greatest threat to BDC's seems to be the sales managers who benefit the most from their operational existence! It is good that you've got the ADM Professional Community, and we will load you up with the ammunition you need... See three more files available for download below, with more to follow:
Attachments:
Chris,
Here's some presentation files that build the business case for dealership BDC's. It is good that you've got the ADM Professional Community, and we will load you up with the ammunition you need... See three more files available for download below:
Attachments:

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