Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Hello everyone! The reason why I'm posting is because "I NEED HELP!". I've just been hired at my dealership to specificly be the internet sales manager. We are in a GREAT location so most of the sales are done in the showroom because of the heavy walk-in stats. My GM and other managers don't understand the basics of running a succesful internet dpt. I've got some of the product specialists helping me run the leads, although they don't have time to follow up with the inquiries because they get busy with showroom clients. Then what happens? ...We make a bad first impression on future sales, we lose appointments, and ultimately lose money in our pockets. I've been here for about 5 days now and I feel like I'm going in circles! Where do I even begin? My goal is to DOUBLE the amount of SOLD internet leads by next month. We can do it, we have the potential...I just don't know what task to do first. We are getting leads, but barely ANY...although we can't handle it yet. There needs to be some organization and I need some help! I know that we need help in the following areas: (I just don't know what resources to use)
-Pictures for all cars + staff
-Better car desciptions
-...and then ULTIMATELY more leads need to be bought and then generated to the internet department.