Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More than 1,200 people were polled, with 93% saying they joined loyalty programs in order to save money. The second highest rated reason was “for the rewards,” with 91% of respondents saying that’s why they joined. “I am a loyal customer to that brand,” was the second to last reason, with only 66% of customers indicating that’s why they had the card.

Bottom line? In order to entice customers to join your loyalty programs, start by offering significant savings and fun rewards, then work on building their brand loyalty over time. What are your loyalty program members’ favorite savings? What are their favorite rewards?

 

For more information on the survey by Polaris, visit http://yhoo.it/SahRB1

Views: 16

Reply to This

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

ADM Events

April 2014
SMTWTFS
12345
6789101112
13141516171819
20212223242526
27282930
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service