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Americans are participating in customer loyalty programs more than ever, and their primary motivation is to save money, according to a recent survey conducted by Polaris Marketing Research Inc. More than 1,200 people were polled, with 93% saying they joined loyalty programs in order to save money. The second highest rated reason was “for the rewards,” with 91% of respondents saying that’s why they joined. “I am a loyal customer to that brand,” was the second to last reason, with only 66% of customers indicating that’s why they had the card.

Bottom line? In order to entice customers to join your loyalty programs, start by offering significant savings and fun rewards, then work on building their brand loyalty over time. What are your loyalty program members’ favorite savings? What are their favorite rewards?

 

For more information on the survey by Polaris, visit http://yhoo.it/SahRB1

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