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My Internet Department is starting to grow (FINALLY!) When I came into this dealership, it was practically in shambles--there was no structure. Money to be made, but no effort being shown to advertise the company. Having said that, I put my 12-hour, 7-day-a-week face on and got to work! Advertising is MUCH better, Pictures are starting to get uploaded, templates were made, and appointments were selling (not just showing). DON'T get me wrong, there is a need for PLENTY more improvement but we are getting there :)
My question is: Now that I have leads being generated and people are making money, I need to start putting my foot down in order for my sales team to USE TEMPLATES with personalizing them. I don't care if they write their own e-mail, just use a header! It looks so unprofesional if they don't. Anyways, I need a DAILY INTERNET PROCESS that is followed from when a lead comes in until 6-12 months down the road. After HOPEFULLY recieving some good feedback, I need to also get some advice on how to influence this upon the WHOLE sales team (not just my internet department). Any ideas??