Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
I have inherited a CRM tool that over the years has been neglected for the most part. This CRM is only used by the internet sales for Lead Management. It seems no one took the time to follow procedues nothing was done the way it should have.
I would like to migrate this database into a new CRM tool being installed shortly but I don't want to dump garbage into a new system.
How would you handle a "purge" of the system? I have an few ideas but I would like some input