Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A recent article in Automotive News (http://bit.ly/SLipNy) cites a brand loyalty study conducted by Experian Automotive. Toyota has re-captured the top spot in U.S. customer loyalty for the first time since 2009, edging out General Motors, Ford, Hyundai-Kia and Honda.
What percentage of your customers come to your dealership because of the brand you sell? What makes them loyal to your brand? Are these customers more or less likely to sign up for a loyalty program at your dealership? Do you think brand loyalty is important for creating more customers who are loyal to your dealership brand?
Automotive Digital Marketing ProCom Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.
ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.
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Posted by Mike Elliott on January 31, 2015
Posted by J.D. Rucker on February 10, 2015