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What tactics is your dealership using to balance the need to use competitive, market-driven pricing to generate traffic with the desire to hold gross?

When you price high you get no traffic but when you price competitively (or even aggressively) you have little or no room to negotiate.

How is your dealership currently handling this dilemma?

Ed Brooks - Sales Director
402.427.0157 Phone s
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- vAuto, the 10th Fastest Growing Software Co. - Inc.500

Tags: RealDeal, documentation, negotiation, vauto

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I think your 9 bullet points nailed it Larry. I agree that's it's tough to just do a thing or two right it in this market as well. The successful dealers are doing lot's of things right and bringing their A Game to everything they do!


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