Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
You’re 10, 11, 12 years old and you’re at a family get together. Aunt Mary walks over to you pinches your cheek and remarks on how big you’ve gotten, how’s school etc. and then asks the question “So [insert your name here] what do you want to be when you grow up?” Show of hands now and be honest, how many of you answered “Aunt Mary I want to be a Car Salesperson!”
My father was in the car business my entire life and owned a small Plymouth store in the late 60’s and 70’s and selling cars was the very last career choice on my mind. I wanted to be the lead singer in a rock band, closer for the Cleveland Indians, or a teacher. Car salesman….no I don’t think so, thanks anyway Dad, 38 years later and well, here I am in our wonderful business and honored to be in it.
My point here is that selling cars is very few peoples first career choice, usually it’s “If I can’t find anything else, I guess I could always give selling cars a try”
What needs to change within our industry to make this a more appealing choice ?
Very simply put, DO THE RIGHT THING! If you always do right you can never do wrong. You can not control the reputation of the entire auto industry nor can you control the actions of other salespeople. But what you can do is make sure that everything you do is honest, ethical and genuine. It all starts with YOU!
Agree 100% son!
A young girl was walking along a beach upon which thousands of starfish had been washed up during a terrible storm. When she came to each starfish, she would pick it up, and throw it back into the ocean. People watched her with amusement.