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Let’s start answering this question by looking at the automotive shopper’s persona from Google’s perspective. Who else but the world’s number one search engine can provide the most profound insight into how people shop for something today?
The automotive shopper is now different than before
It may be stating the obvious, but buying a car is no longer something that people need to visit a dealership for. In addition, more and more people are viewing the car buying experience the same as how they bought a washer and dryer online last week. That’s the kind of experience that customers are now expecting from the automotive industry. Your customers are assuming that you will live up to these new demands, as it has become an industry standard.
Modern-day automotive shoppers expect to be able to ask any questions they have and get their answers almost immediately. Today’s consumers are more:
Searches related to “the best vehicle for pets” is up by 80%, just from last year alone. Gone are the days when people performed their searches based on Make, Model and Year. The process that used to be fairly straightforward is now more comprehensive. So car dealers should be aware of this, and therefore they can be more prepared for it.