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My name is Tom and I work for a Chrysler dealership group. My current Role is dealing with everything "Digital" related to marketing and lead generation. I am new to this dealership but have 30 years in Auto business. Have worked for ADP for 26 years. I am looking for some "do's" and "Don't's" as we attempt to create the strategy and action plans. Any advice would be greatly appreciated.

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Thank you, This is useful information to get started on to the point where we can at the very least ask some basice questions of ourselfs.



Here are a few articles that I wrote in the last 4 months that might provide some useful information to help you.


I would be honored to help you out and answer any questions that you have.  Feel free to reach out to me at anytime.  Thanks.


Stan Sher


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