Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Ok, I am going to post a few questions that I know have been put on here before but I need help and have very little extra time. (I know no other ISM has extra time either.)
Here is my issue... I have been overseeing and managing the Internet sales, leads and websites for a multi-line import store for 5 years. (oh, I also managing all our CRM efforts) We have accquired a few stores along the way. Until now, my job really only had me "helping" one other Nissan store and a used lot.
Now, I have 2 brand new store a Buick/GMC and a CDJ store for a total of 5. All of the sudden it seems, all the sales managers and my ISM are asking more questions about the number of visitor to leads, where to speand money, what is working etc? I track this information and I know at my store. I am starting to track for the new stores.
However, most of the statistics that I have been viewing for years are quite surprising to them. So what I am looking for are some slides or just general replies on a few main points so that I can make them understand - they must be patient and work the plan! Buying leads and sometime this source is not is issue.
- Website Converstion Rate for a main dealership sites - on average what are you guys seeing visitors to leads (are you contacting phone contacts)
- Time on Site and Page Views
- What about Cars or Autotrader? Does anyone track views to leads or have a good way other the sold units on these type sources. I do a cost per impression type report already.
- Closing Ratio... I know this one can be all over the board depending on your dealership you process etc.
I am going to try and make a brief presention on Monday to the sales manager for 5 stores so send me what you can.
I am SOOO glad that Internet sales and sources is now "on their radar" but I am finding it hard to explain. I can use the help but I want them to understand the reasoning.
Here is my example, I have installed a product on the ISM PC that shows in real-time the visits they are getting on craigslist. They are doing well but now they are calling me saying it is broken because they have visits and not enough leads.
THANKS EVERYONE FOR YOUR HELP...