Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Every now and then for no apparent reason I see a good car salesman go from being a top producer to becoming an average car salesperson. They are no longer at the top of their game, their commissions are slipping, their bonuses are few and their overall attitude is rotten. The retail car business has a way wearing down some people that cause them to become cynical, burnt out, negative and less productive. This is one of the very things than can cause people to leave the car business and settle for a career that pays far less than they once made as a top car salesman.
It’s easy to get sucked into the negativity when you think about all the things the good car salesman is subject to on an everyday basis. Spending time with customers that couldn’t buy a car if they wanted to because of bad credit. Plus customers that will lie to your face about prices, discounts and why they have to leave with out buying and telling you they will be back. They will lie and make things up and even call you from the showroom of another dealer to get a better deal. Not to mention the sales managers that are even more cynical about your ability to read a customer and close a sale. These kinds of things can take their toll on the salesman after years of selling cars for a living.
However, if you are going to make it in the highly competitive business of selling cars you must rise above. You are better than that and that’s why car salesmen have the potential to make a six-figure income selling cars. Its not because its backbreaking labor, it’s because you need to be able to control your mind. The good car salesman must maintain control of their thoughts and battle the negativity. They need to maintain the right attitude that will allow them to sell cars, lots of cars. Negativity will kill your sales, income and salary. If you have become one of those bitchers, moaners, haters and naysayers you need to snap out of it, NOW.
The car business will eat you up and spit you out if you can’t control your thoughts, words and actions. Remember, respect is earned. Your past achievements don’t fly in the car business if are going to be a good car salesman you need to be consistent, which means selling lots of cars and making lots of money on a regular basis. If you have become too cynical to be a good car salesman you need to take to good hard look in the mirror and decide what you are going to do about it. You have 3 choices 1. Find another dealership or line of work. 2. Accept that you are willing to make do with less and be average. 3. Change your way of thinking and do it now. (The only sensible choice in my book because the car business is a very lucrative field.)
If you decide to choose option #3 welcome back. You know how to do it because you have done it before. Don’t let the negativity get to you because you are better than that. Change what you need to change, take some time for yourself. Take a vacation or a couple days off and do it. Think real hard about your career and the opportunities it can provide. Don’t tell me things have changed when it comes to selling cars because you can see for yourself by seeing the post “How much do car salesman make”. A good car salesman changes and adapts because the world won’t wait for you to catch up. The numbers tell the story and others are doing it, so can you. Now put on your “Big Boy Pants” and lets go have some fun, sell some cars and make some big money.