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We have been encouraging dealers to attack this on multiple fronts. The first is to empower the sales and service teams with Google Places App on their iphones and iPads. By asking customers if they have a Google account, they can use the new App to post reviews inside the dealership.
If customers don't have a Google Account you can customize email templates, create post card reminders, and update your CSI phone call templates to all emphasize the review process.
In store review sites like PrestoReviews.com also make it easy for dealers to collect reviews when happy customers are in the dealership. Now that PrestoReviews are also being rolled up into Google Places, it creates another reason to consider and in-store solution.
In any case, I strongly encourage dealers to start with getting reviews posted directly on Google Places since they can use the high star counts in Google Boost. The Google Places App is the fastest way to accelerate reviews on Places.
Are you saying that the salesperson would ask their customer to post a review on Google thru the Google Places app on the salesman's phone?
I'm confused, but maybe you didn't mean to say you had to use the phones and App? I've gotten Google Reviews directly on the property on the Dealer's IP without issue. I can't speak for Google, but the caution that is in their FAQs is that relevance is the key, not location. If a customer is on a wireless network with his iPad at a dealer and does a review, it's not any less relevant because it's behind the dealer's router. Google is not clear on all that they watch for, except that reviews from the same IP can be flagged for POSSIBLE abuse; I believe this lack of clarity is part of their effort, in fact, to not let on all the flags and determinations they make about reviews for ANY business.
Because IP can be tracked to a phone, or at least to a common IP on the phone network provider, using a 3G or 4G device doesn't assure you have a "differing" IP amongst reviews, either. The flag for Google consideration is the SAME IP giving a lot of reviews; if they look relevant and aren't from "insta-made" gmail accounts, which is the case I'm using here, on-site reviews make sense.