The latest report by Clickz:
It's imperative that any dealer who is using a 3rd party to manage their automotive SEM
campaign ask that company what their fees are. Reports are coming out that some Google Authorized Resellers are charging up to 60%.
Google once needed these companies to vastly reach the SMB market (which includes Automotive Dealers), but Google is quickly figuring out that they can do just a good of a job without gauging the customer.
I've always been a fan of a flat fee or in the very least a 100% transparent report on how much money is going to the search engines and how much your agency is keeping. The true ad agency world charges 15% - either on top or as part of the NET buy.
DEALERS - take control over your spending! Just ask the right questions.