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GM unfriends Facebook, pulls $10M in ads

Anyone else (at the dealership level) had poor results from FB?

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Receiving poor results with Facebook advertising is an individual issue.  The ads require precise uniqueness and targeting.  It is a local dealer responsibility, not GM's.  The other thing is, their ads change in price, due to their auction type of format.  I would've pulled my dollars out of that investment too at $10 million.  Very smart move.  Makes great business sense. 

I agree that poor results with Facebook advertising is an individual issue.  Is that Facebook's fault or GM's fault?  I tend to blame the advertiser, not the medium.  GM made their strategy, not Facebook.  You must first understand the medium before you jump in and produce faux pas.  I respect GM but I think this goes beyond selling cars.


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