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Field Digital Marketing Director

 

Summary:

The Field Digital Marketing Director position reports to the Director of Sales (Account Management) and provides face to face consultative sales/service to an assigned list of key customers. The position works closely with the inside account management team and involves frequent local and regional travel to accounts along with periodic Web based meetings.

In this position the Field Digital Marketing Director will carry out the following three main objectives: 1. Strengthen relationships with top revenue accounts/ high revenue potential accounts and high profile independent dealers/dealer groups. Along the way create raving customer fans so that Dealer.com remains, hands down, the market leader in customer service. 2. Via product consultation, utilization coaching and Digital Marketing best practices education ensure assigned accounts realize a solid return on investment from Dealer.com 3. Achieve a quarterly net revenue growth quota by increasing the number of products existing customers utilize.

This position requires considerable ability providing top-notch service and consultation while at the same time having the skill and desire to “close” additional new business coming from existing clients. The individual must bring extensive experience working with all levels of personnel at a car dealership coupled with the ability to break down technical concepts into simple, easy to understand concepts.


Responsibilities:

In-Dealership Consultation:

Working in concert with the assigned inside Account Manager, set quarterly (or as needed) in-store meetings with dealer decision makers (GM/Owner/VP Level) and other key team members. Activities include:

  1. Review dealer executive reports while ensuring Dealer.com’s value is clearly outlined
  2. Ensure dealers are fully utilizing product features and tools
  3. Provide Digital Marketing best practices consultation, particularly in areas where partner dealers can improve results and where their Online footprint can expand
  4. Provide “holistic” Internet best practices suggestions to partner dealers

Up-Sell Existing Accounts:

  1. Responsible for generating new revenue through up-selling of assigned existing customers
  2. Achieve a quarterly new revenue generation target
  3.  Identify new revenue opportunities with customers in need of a product platform up-grade and or contract renewal
  4. Manage a sales pipeline to ensure opportunities move seamlessly through the sales cycle and to closure
  5. Set customer appointments for industry trade shows and close new business


Account Service and Revenue Retention:

  1. Ensure that assigned accounts are highly satisfied and achieving a high degree of value from Dealer.com
  2. Create a raving customer fan base in assigned region
  3. Maintain a portfolio of high performing customers who will provide testimonials and White Paper publication of their success
  4. Work with Account Manager and Team Leads on strategies for saving struggling and or canceling accounts.

 

 

Communications/Collaboration:

  1. Position requires a extensive communication and planning with Account Managers to ensure customers are receiving consistent level of service
  2. Ensure that internal and external customer requests are acted upon by the team in a timely manner to ensure optimum customer service
  3. Share customer feedback to our Product and Marketing teams and other internal departments


Knowledge, skills, abilities required:


The Field Sales Director must possess excellent consultative sales/service skills. The ability to educate others on new concepts, solid computer skills, a deep understanding of Web Site attributes and a strong understanding of Search Engine Marketing concepts/strategies.

Education and Work Experience:


This position requires 5+ years of experience providing consultative solution selling of software and Digital Marketing products at all levels of a car dealership. Extensive experience gaining access and interacting at the GM/VP/DP level while at the same time working closely with other key advocates/users of the product. Individuals must possess a deep understanding and command of a dealer’s entire Internet operation including new/used car sales and fixed operations aspects.

 

For more information and to apply online, please visit www.careers.dealer.com.

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Replies to This ADM Discussion

 AutoMaxHire & dealerclassified.com Will land you the job. Just go to www.AutoMaxHire.com and post your resume, we will handle the rest for you. There is never a charge to you. Dealers may also post positions needed there.

Get Rid of Old Strategies to Create New Resume in the New Year!:

1) Unusual fonts, styles, or formatting:

The old style of thinking about using unusual fonts or flourishes was based on the fact that such an approach would make your resume "stand out", or perhaps even represent you as a creative thinker - "outside of the box" as the trite phrase suggests.  Distinctive formatting will draw attention, but probably not the kind you seek. Instead of being viewed as creative, you may be perceived as trying too hard, focusing more on being unique without substance the job may require, or simply being rejected because your resume is too hard to read. Stick with a basic approach to the resume font and format.  Select something business-like and above, all, easy to read.

2) Resumes must be one page:

Part of this myth is rooted in assumptions about hiring managers' busy schedules and the anticipated pool of applicants. With such constraints, the popular logic was most people would not read past the first page.  This myth also speaks to a "one-size fits all" mentality.  If you have broad experience or significant depth to your career, you need more than one page to adequately communicate your significant accomplishments.  Don't sell yourself short by trying to adhere to this time-worn myth.

3) Pictures speak louder than words: 

Pictures can be distracting.  You don't want the hiring manager to focus on "first impressions" before you have had a chance to make one face-to-face.  In addition to being perceived as "cheesy", the picture may work against you in terms of ageism - this can be the case if you are perceived as "too young" as well as "too old" for the position.  Save the meeting for the interview!

4) Personal interests will attract attention:

Many candidates continue to include personal interests, perhaps even going back as far as high school or college sports - captain of the varsity squad.  While this is clearly an accomplishment and represents leadership capabilities, this type of information is also best left for the interview, if it comes up.  The rationale for providing personal interests was that if the hiring manager spotted a shared interest, it could help open the door.  That simply isn't the reality, and unfortunately, inclusion of personal interests may again shift too much of the focus onto your needs, over the value you can provide to the company.  Leave them out!

5) References will speak for me:

References can provide a boost in some cases, but the view that "fame" or "good performance" can be conveyed merely by association with the reputation of your association to key references is also typically untrue.  There is definitely a point in the interview process for references, but that is typically most productive upon specific request.  Including references in the resume will not carry you through.  Likewise, the over-used phrase, "references upon request" is viewed as outdated and best left off the resume entirely.

6) Objectives align my goals with the company mission:

Objectives have been viewed as a vehicle to communicate your goals, which ideally, align with those of the company.  However, the traditional objective statement again calls attention to yourself, and distracts hiring managers from seeing what you can do for the company.  Objectives do not add value to the resume.

7) Functional format highlights my skills: 

The functional format to the resume is probably one of the most damaging of the myths discussed here.  While you may be attempting to draw attention toward your vast skills, the functional resume is often viewed with suspicion, and can be confusing.  The reader may not understand the progression of increasing challenges and responsibilities because there is no time-line for your positions.  Worse, however, is the suspicion that the candidate is trying to conceal gaps in employment or other potential concerns.  Stay away from this format - it will not serve you well.

8) Cover letter will close the deal:

A cover letter has its place in the application process, however due to individual styles of hiring managers, may not be read at all in some companies. An effective strategy is to use the cover letter to highlight a few key points that summarize your strengths and accomplishments, almost as a "teaser" to the resume.  Use the cover letter to entice the reader to turn to the resume for the "meat" of your experience.

9) Resume must be comprehensive:

A resume that covers all your experience is unlikely to be helpful, because it is simply unwieldy - too much information!  The exception may be the CV or academic resume, which is expected to cover a broad history of publications and training experiences.  For the effective business resume, hiring managers only want to see the last 10 to 12 years of experience.  If there are additional experiences you want to include, be certain to evaluate those for the value they add to the resume. 

Often those experiences from earlier in one's career represent more of an emotional attachment to you, and will not be perceived as important by the hiring manager.  Again, the interview can be the place to discuss those, perhaps just in passing, but certainly with a link to how that has been carried forward in your career, and how it can benefit the organization. 

10) Good resume will speak for itself: 

You may have to become more creative than just presenting a good resume. Think about yourself as a "brand". What image do you want to present, and in what ways can you get across that message to potential employers? Networking is still an important task in getting your message to the right people.

11) Longer is better:

This is the opposite of the 1-page myth, but as noted earlier, longer is better typically only in limited employment areas, such as academic positions. The same is true of the cover letter. Trying to address every area in which your experience aligns with the corporate mission may mean you are trying too hard.  It is good research to prepare for the interview but don't overwhelm the hiring manager at this stage of the process. Including your entire work history is likely to get your resume set aside.

12) Employment gaps are better left unexplained:

If you are less than precise about your work history, what message does that send to potential employers?  You want to be up front about any potential problems or misrepresentations. Include a note to explain you were caring for an ailing parent, or you volunteered.  Just be honest and you will present a stronger image and feel more confident in the interview as well.


AutoMaxHire & Dealerclassified.com, wants you to land the job of your dreams.
Start your New Year off with a new job search strategy. As the old adage goes, doing things the same way yields the same results. Break out from the competition by reviewing your job search approach and get your resume ready for a fresh start in the New Year!

                        Automotive people this is for you.

AutoMaxHire Has joined forces with the best Automotive job site in the nation. Join us and find that career you have been looking for.  There is never any charge for posting your resume and getting a job with us. 
Rick Emmons HR AutoMax recruiting.
     www.dealerclassified.com  Post now and start receiving people who are looking for you!
 

Auto Resume Advice

 

 

Let's talk resumes! With our recent influx of Auto Job Candidates requesting Auto Career advice I find myself making the same recommendations to Candidates regularly. Therefore, I wanted to share my insights with you in the hopes it will help you find either the perfect automotive job, or the perfect employee. The result is this blog, where we provide an open forum to ASK-ANSWER-COMMENT on the challenges of finding the right Automotive Positions.

 

 

 

 

Let's face it...with the introduction of the "World Wide Web" the 'human touch' has rapidly diminished from the recruiting process in literally every industry. The Automotive Industry is no exception.

Over the last decade we have seen an onslaught of large publicly held conglomerates or Dealer Groups. As a result we've witnessed more dedicated Human Resource Departments being established. These departments help implement systems which will assist in EEOC Compliance, track applicants and will offer the dealer more accountability throughout the hiring and recruiting processes. These Automotive Recruiters receive hundreds of resumes weekly and utilize high-speed searchable applicant tracking systems such as DealerClassified.com to manage the volume effectively. 
Resumes received by the employer are generally stored in a relational database (like the one contained in our 
auto career website) where the auto dealer or hiring authority can search for Candidates by Title, Keyword, City, State, or even zip code radius. The Employer can actually widen or narrow their search criteria based on their initial search results. Recruiting in the Automotive Industry has gone High Tech! If you're a seasoned automotive professional who would like a competitive edge - you must learn how to market yourself in the "New Millennium"! If you don't you may be left in the dust!

Pre-screening and recruiting is now executed using high speed search engines by using relevant industry specific skills & keywords. Everyday the recruiters here at Dealer  
Classified.com speak to seasoned Automotive Professionals who question the importance of a professional resume. I cannot drive home the importance enough! A professionally prepared resume may or may not get you the job , but it could definitely get you the interview... Not having a professionally well written, properly formatted resume with relevantkeywords, could cost you the job and eliminate you from the Dealer and/or Employers search completely!

For example, if you are a Finance Manager with AFIP Certification, put AFIP in your resume! If you are a body shop/paint tech and you have ICAR certification, put it in there! Service Manager with ATCON Certification? Put it in there! Certified Toyota Sales Pro??? Well you get the idea...
The Dealer Management Systems (aka DMS, or Computer Operating Systems) ADP, Reynolds, UCS, DCS, and EDS are all relevant keywords for the Retail Automotive Industry. If you are proficient in one, two or all of these  systems than it needs to be contained in your resume. Dealers and Employers like to recruit "turn-key" employees. The less training the Auto Dealer has to provide you the better! 
In order for an Automotive Employer to notice you... list all of your "Automotive Industry" specific education, whether it is an F&I Training Course, Sales Skills, Dealer Academy or other Auto Industry Specific Training. I have over the years experienced very qualified candidates being denied interviews with large Automotive corporations because they did not have or refused to provide a resume. What about you?Have you ever been denied an interview because you did not have a resume. What did you do? Did you accommodate the prospective employers request or did you tell them you never needed one before and let the opportunity go? If you have a related story or comment feel free to post it here. We value your opinion. Please keep all comments professional

Simply click on the site and post your resume. We will handle the rest. Do Not Post with out resume it will not be looked at by any dealers.  

This advice comes from many experts in resume writing for effective results in obtaining more interviews and closing the deal on that career.

                                                        

Alesia Benedict                                                       
Diane Uzelac, Founder/President/CEO
 Message from the President &                                      QueenofCarsPresident/CEO
 CEO GetInterviews.com                                           AutoCareersOnline, LLC

 

Craig Lockerd
Founder & CEO of The AutoMax Marketing Company, AutoMaxHire dba The AutoMax Marketing Co. LLC
President of AutoMax Recruiting & Training.

AutoMax is always looking for the best of the best automotive people to become National Trainers. If you have the right stuff. Contact us at HR@automaxrecruiting.com   We call it "life after retail"

Rick Emmonsffice:  800-878-5090
C
ell      772-579-6703 24/7
F
ax:     866-746-0795
 

Executive marketing Director HR. Dept.
AutoMax Marketing Co. LLC.

AutoMax Recruiting & Training

Providing your dealership with fresh, committed well trained new salespeople with no bad habits"
Cutting edge mail pieces. Creator and professor of the Staffed Event. Dealership advanced turn around program.

O
Office IN GOD WE TRUSTwww.automaxrecruiting.com http://twitter.com/craiglockerd
 www.myspace.com/automaxsalestraininghttp://www.facebook.com/rickemmons

http://www.youtube.com/watch?v=HB_wwicF5-U 

Matt,

As a person whom has worked in the Automotive and Powersports space for some time I have been very impressed with the growth of Dealer.com

I am very interested in working for a cutting edge company, so I wanted to pass my information on, I would like to speak with you regarding how I could make a significant contribution to Dealer.com

I emailed my information to you and look forward to speaking with you soon,

 

Regards,

 

Terry Gibson

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