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Felipe Guija, Sales and Marketing Support Director, General Motors

Felipe Guija

Sales & Marketing Support Director

General Motors 

"Within this new digital era, the smartest manufacturer and who will always

be one step ahead, is the one who develops a refined database and combines

this with an efficient system to implement a rational segmentation of their

customers in order to maintain a smart and long term contact as well as to

offer the right product and service at the right time."

With 3 weeks to go until Digital Marketing Strategies For Automotive OEMs & Retailers 2015 (February 25th-26th, London) we conducted an exclusive interview with Felipe Guija, Sales and Marketing Support Director, General Motors SA.


We Asked Felipe:


  • What are the different ways consumers are driving the changes in the car buying experience?
  • With digital innovation constantly changing, what are some of the current challenges impacting the Digital Marketing industry for Automotive companies?
  • Do you think that Automotive companies from across Europe have grasped the benefits of using social media as a means to engage with their audience and as a means to gain data?
  • How can a company's digital presence influence the decision making process of a potential customer?

Felipe Will Be Presenting On:

Building Long Lasting Customer Loyalty Through Social Tools And Strategies

Learning How to Create Your Persona Through Social Media And To Capitalise From The Face Of Your Brand; Benefitting From Facebook, Twitter, Instagram And Other Platforms To Build Brand Loyalty

  • Developing a solid cross general strategy to maintain consistent standards throughout all subsidiaries of your company
  • Highlighting the impact of having an online digital presence that constantly and instantly reaches your global audience
  • Establishing an approach that will get you noticed on social media in order to attract customers more efficiently and create brand awareness
  • Equipping your strategies with the same social tools as your target audience to offer more channels to connect and engage in a personal way
  • Reviewing how social media can be used as a medium to listen to your customers and help you gain a more realistic insight into your their minds in order to influence them and encourage loyalty to your brand

The Expert Speaker Panel Includes:

  • Roberto Ciacci, Global Head of Digital Marketing, Automobili Lamborghini S.p.A.
  • Hugh Dickerson, Senior Industry Head Automotive, Google
  • Daniel Lai, Global Digital Director, Nissan Motor Co.
  • Timo Paulsson, Director Marketing Platforms, Volvo Car Group
  • Enzo Angeli, Director of Sales and Aftersales Planning, Hyundai Italy
  • Felipe Guija, Sales and Marketing Support Director, General Motors SA
  • Nicolas Deturck, Customer Intelligence and Marketing Manager, Volkswagen Group
  • Henry Williams, Director, Williams Automobiles
  • Marc Bergers, Online Communication Specialist, Mitsubishi Motors
  • Paul Dillamore, Managing Director, Urban Science
  • Ian Perkins, Sales & Marketing Director, Calls2Account
  • Professor Jim Saker, Director of the Centre for Automotive Management, Loughborough University



Evening Drinks Reception Sponsor



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4 Delegates: *15% OFF (Discount code: GROUP4)
5+ Delegates: *20% OFF (Discount code: GROUP5)

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Tags: Automotive Marketing, Buying Experience, Digital Marketing, General Motors, Interview, Social Media

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