Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
A couple of weeks ago we read about a Facebook change that has been angering many business page owners as the social network starts cutting down on the amount of people seeing content from dealerships in their news feed. Facebook said it was all about improving the experience and making sure people didn’t get bombarded with content from brands and businesses but the cynic in us said it was a crude way for them to make more money from the site as it forces brands to pay to have their posts seen.
Today comes some better news for dealership Facebook page owners though with Facebook testing a new notification setting for pages consumers like. Rather than taking the chance of letting Facebook decide what content they see in their feed they can now opt in to have notifications sent to them every time their favorite page posts an update. What it means is rather than consumers/fans taking the chance of missing important updates from your dealership they can make sure they never miss anything ever again.
From a brand perspective there is a huge incentive to get people to opt in to this because it means that every single post you share, by your dealership, will be seen by that person in the same way you get notifications when stuff happens on your profile. We have to say that this update is actually all about improving the experience on Facebook and we can see some consumers using it a lot, as long as your content is engaging not not talking about yourself every post.
This is being tested at the moment and is expected to roll out to all users over the next couple of weeks. What do you think?
VinSolutions Online Marketing Manager
Joe - This is very consistent for Facebook as it continues to drive paid advertising... By eliminating the ability to push "stories" (posts) to consumers using unpaid tactics, the theory is to increase demand for the paid Facebook advertising which works exceptionally well... Sponsored stories are highly effective and you can expect Facebook to continue to find ways of eliminating gratuitous communication from business pages to consumer profiles.