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Facebook announced plans in October 2009 to remove application boxes and application info sections from Facebook "Profiles" and "Pages"... as well as reduce the width of each application "Tab" to optimize them for a new User Profile and Facebook Page format.

Facebook will be moving forward with these changes the week of August 23, 2010.
The Facebook team wants to help Social Media Marketers such as car dealers understand what they can expect from the new profile and page format.

According to Facebook, the Profile/Page design and layout changes are based on requests from developers. Facebook's technical team has committed to the following plans as a means of ensuring a smooth transition:

  • Boxes. Facebook will notify users via messaging in profile boxes and in the Help Center that the "Boxes" tab, boxes on profiles and Pages, and application info sections will be going away.
  • Application Tabs. Next week, Facebook will give Page admins the ability to preview their custom tabs in the new 520 pixel width so they can modify their layouts as needed. All profile and Page tabs will be
    resized automatically beginning the week of August 23, 2010.

These updates are designed to simplify navigation for Facebook Profile users and Page Admins, reduce complexity for FBML social media marketing app developers, and enable Facebook to build the next generation of tools for growing your dealership's business using Facebook Pages and Advertising. Facebook states that they will share more of their plans for the Facebook Profile and Page Roadmap in the coming weeks.


Will New Format Help or Hurt Dealers?

(Fran Larkin, a Facebook Platform product marketing manager, is busy updating the Facebook Profile and Page Roadmap.)

Tags: 23, Aug, Dealers, Facebook, Facebook Page, Facebook Profile, Help or Hurt, Launch, New Format, Roadmap Update

Views: 62

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Replies to This ADM Discussion

I'm not exactly sure how or why developers would have asked for this, however I'm glad we planned for it. I've been providing smaller pages to clients sense January (the original date FB was supposed to make the transition). It would seem to me that the only people this helps is Facebook, as it will allow them to serve up more ads on their business pages, or perhaps charge a premium to those with the pocket-book to support the expansion. Either way, I don't expect it will make a huge difference. Thanks for the post BTW.


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