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I am hoping to get feedback on the experiences of others who may have faced this situation before.  When I took a Social Media position with my company, I inherited a Facebook Friend Page.  In order to have a true Social Media presence for business, I started a Facebook Fan Page.  At this point we have approximately 265 friends and 700 plus fans. I started with 235 friends and no fan page. 

 

The situation that has been created is that the friend page comes up in many searches and the potential fans will often think this is our fan page.  It almost feels as if I am competing against myself for additional fans.  The friend page is not updated daily and does not offer the customers the same information.  In your experiences, does having both a friend and a fan page hurt or help the promotion and customer engagement of the fan page?   Should a dealership have both types of pages and if so, how do you benefit from two pages? 

 

Thanks,

 

Bill

Tags: Facebook, Fan, Friend, Media, Page, Social

Views: 108

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I was almost certain Facebook didn't allow businesses to have "friend" pages. Only reason I say that is I had created a friend page for a business and days later it was shut down. 

 

Personally, I don't really see a benefit between having both. Especially if you aren't updating both of the pages equally. On one hand, you have the friend page that isn't being updated. The people who are linked to that page aren't seeing anything and aren't really getting anything out of it. There is no engagement there, so if you think about it, what is it really doing in the first place? 

 

In my opinion, you will really benefit from keeping the conversation in one place. This way, more of your "fans" will have the opportunity to engage, and your content will go out to all of your fans at once. Not to mention, people will definitely get confused when searching for your dealership. They won't know which one to choose and may even choose not to pick one because of it. 

 

One thing you could do: Maybe send a message from your "friend" page to all 265 friends (or just a simple wall post) informing them that you are making a transition to the "fan" page and you would appreciate if they joined you there. Once you feel you've got who you can from there, close the friend page. After all, it's not the quantity of fans or friends that matters, its the quality of the conversation and engagement that you are creating.

Zach - I have created several "Business Profile" accounts on Facebook with Facebook's blessing... The requirement is that they be associated with at least $10,000 a month in Facebook Advertising campaigns managed via the Business Profile's Facebook Advertising Application.  This is not something that Facebook goes around broadcasting, but since ONLY an account profile (not a Page) can use the credit card process associated with payments made with Facebook's Advertising Application, it is something they do, or make an exception for with corporations seeking to use corporate credit cards to pay for corporate ad campaigns...

 

And... For marketing companies that manage and pay for Facebook Advertising campaigns associated with dozens of different Facebook Pages.

 

Bill - Regarding your situation, you can make your dealership's profile page not visible to anyone who is not already a friend, and get a Facebook domain name associated with Your Facebook Fan Page so that it is the same as your dealership's name.  Then prominently feature links to the Facebook vanity domain name outside of Facebook, so they get indexed by Google's spiders.  Change all your dealership's Facebook links and references to Facebook to that of the vanity domain you get from Facebook for your Fan Page and the problem of your Profile competing with your Fan Page will be diminished.

 

Keep in mind that under the circumstances I just outlined, your Fan Page would be visible to the entire Internet, but your Profile page would not... Which it usually is not (anyways) to Internet users who are not members of Facebook, or logged into Facebook... But, Facebook Pages are visible to the whole world, Facebook members and non-members alike.

Ah ok, thank you for the clarification. No wonder they shut mine down!

Ralph and Zach, Thank you for the feedback. I’ve sent a message twice during the last few months to let our “friends” know that we are doing a transition to a “Fan” page and like Zach wrote, it’s not the quantity of but the quality of friends.  I like Ralph’s comment on limiting the Friend Page access to keep the Friend Page from coming up in a search.  The major problem was too many choices when searching and without the Friend Page showing, this problem will be eliminated.  Thank you both for responding!

I would recommend converting the profile to a page. I can show you how if you'd like.

 

Since it shows up in search, I would convert it and use it as another property associated with the dealership. Depending on which tools you're using, you can manage both simultaneously and not have to worry about it taking up too much time. Have one themed as the general public page and perhaps have the smaller one labeled for your "Happy Customers" where you can share service specials and events. You can also have it situated for charities or local organizations that you work with. There are lots of opportunities and if you can make adjustments to your bandwidth, it can be very strong to have 2 going.

Hi J.D. I am able to do the profile to business page migration but I am not sure which page would have the best opportunities.  I am going to research the differences in the pages that are available and will get back with you and discuss my options.  Thanks for the reply.

JD...I found something very interesting well I was doing research about Facebook.  It seems like each time an employee would create their own profile, they have the option to create thier workplace.  Since we have a Ford -Volvo Store, there are many different names that can be created for the dealership.  Here are a few examples of what come up in a search.

---------------------------------------

Wynne Ford-Volvo (Wynne Hampton)  275 friends

People

------------------------------------------------------------

Ford Cars Trucks Hampton Va Wynne Automotive

Automotive Repair · Automotive Parts & Accessories · Car Dealership  710 People Like

Fan Page

-------------------------------------------------------------------------

Wynne Ford Volvo

Page

-----------------------------------------------------------

Adopt-A-Platoon Support by Wynne Ford Volvo

Page

-------------------------------------------------------------------

Wynne Automotive

Company

------------------------------------------------------------------------------------

Wynne Volvo Overseas Delivery

Car Dealership · Hampton, Virginia / "An idea that never worked"

------------------------------------------------------------------

Wynne Ford/Wynne Volvo

Company

______________________________________________________-------

wynne ford in hampton va

Company

--------------------------------------------------------------------------------------

Part of my originial issue was that customers were not finding our fan page when searching Facebook.  I think the multiple names may be the cause of that.  Currently I have requested FB to remove the pages that are not being used.  I have a feeling this may take some for FB to remove the pages. 

 

As soon as I take care of the multiple sites, I will migrate the Friend page to another page category.  I will post the next step I take to increase my FB exposure. 

 

 

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