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By no surprise, the policy for cover photos has changed, yet again. Months ago, Facebook banned users from applying any calls to action, contact information and any insinuation of price or purchase to their cover photo. The only guideline still sticking is the 20% rule; cover photos must include no more than 20% text.

This is great news for businesses as it relates to branding.

If there is something important you wish to showcase about your dealership, put it in the cover photo. More importantly, as you change your cover photo, the image is revealed in News Feed - which will give you the opportunity to share your cover photo with fans that haven't been to your Page in a while. Assuming the text only takes up 20%, you can:

  • Inform fans about upcoming events
  • Use engaging calls to action such as "Download this ebook now!"
  • Include your website
  • Contact information (phone, email)

Admins should be aware of a few things:

  • If your profile photo is unified with your cover photo, it will appear differently in the News Feed.
  • Guidelines for cover photo and ad images are consistent. 
  • Facebook is testing cover photos as Page-like stories and ads.

Whether you work with social media strategy as a third-party or manage your dealership's Facebook Page, this change applies to you. After all, what's one more change in the social sphere anyway?!

Tags: automotive, cover, facebook, media, photos, social

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